The 2nd Annual MedDev eMarketing Summit in sunny San Diego is right around the corner, and this year the sessions are all about how to effectively initiate and leverage a digital marketing campaign for product and brand success. To help prepare you for this “Ted-esq” style event, we’ve narrowed down the three sessions you can’t miss:
The Digital Health Revolution: Navigating Change for Today’s Marketer
John Nosta, PhD. – Digital Health Evangelist, Strategic Advisor, Google Health Advisory Board
What to expect:
As the opening keynote speaker and a vocal advocate for strategic thinking and creativity, Dr. Nosta will bring his expertise to speak about the convergence of technology and health to define, dissect and deliberate the ever changing global trends in digital health.
Why you can’t miss it:
Now that the majority of screen time is spent on mobile devices, digital strategies have moved front and center in most marketing plans. Medical device marketers need to understand how the digital landscape is changing to remain at the forefront of the competition.
Data Visualization: Driving Consumer Engagement through Big Data Analytics
Cozi Namer – Client Program Manager, Global FMCG Clients, Google
Phil Baumann – Member, Advisory Board, Mayo Clinic Center for Social Media
Geoffrey Colon – Communications Designer, Microsoft and author of “Disruptive Marketing”
What to expect:
This panel discussion will cover Big Data trends, what they mean for your marketing strategies, and how growth depends on merging analytics with boundless creativity. To achieve a certain level of personalization, you need to understand your buyers’ personas, and with that, the data supporting their behaviors and perspectives.
Why you can’t miss it:
Technology hasn’t just reshaped mass media, it’s altering buyer behavior as well. And getting through to customers will take some radical rethinking. Big Data is not only imperative to improving patient health outcomes, but also for the health of your marketing efforts.
Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time
Andrew Cohen – Senior Product Marketing Director, Life Sciences, Seismic
What to expect:
Andrew will be discussing how sales enablement can be utilized to remove some of the friction in the process of getting content from the seller to the buyer at the most appropriate time in their conversation.
Why you can’t miss it:
Buyers are more informed than ever before, so content needs to be laser focused. With a sales enablement platform, sellers will be empowered to have that focus, while streamlining their sales processes, strengthening their effectiveness, and increasing revenue.
If you’re attending the MedDev eMarketing Summit, you’ll want to add the above sessions to your calendar. If you aren’t able to join—don’t worry, we’ve got you covered; we’ll be sharing some of the top takeaways along with what we learned from the conference later next week. You can also follow along on Twitter at #MedDevMKTG.
