The 5th annual Mobile Pharma Summit in New York City is only one week away, and this year they split the event into two different tracks: Clinical and Business. To help you get the most out of this educational event, we’ve mapped out the top sessions you cannot miss:
June 27th, 9:10am – How do you connect, when your patients are in control?
James Glover – Senior Partner Lead, Google
Join James as he discusses how mobile has forever changed the marketing landscape, which in turn has created patients and consumers with tremendously grand expectations and dangerously short patience. The new patient wants answers on demand and on the device they use the most—their phone. How do we keep up with this velocity of change and become brands that patients embrace instead of avoid?
June 27th, 11:40am – Using mobile to shift the way Marketing and Sales work together
Andrew Cohen – Senior Director, Product Marketing, Life Sciences, Seismic
Mobile technology is facilitating communication in ways that we couldn’t have imagined just a few years ago. Ubiquitous around the world, smart phones and tablets are enabling Sales to act with greater urgency and Marketing to be more responsive to a variety of business demands. Join Andrew as he discusses how communications technology provides unprecedented transparency and relatively instant feedback, with capabilities to see how sellers interact with buyers, which content sellers share, and which content engages buyers.
June 27th, 3:50pm – Emerging technologies for patient engagement
Jim Mangione – Director, Emerging Technology & Mobile Architecture, Pfizer
Jim will provide insight into the various categories and startups that are focused on patient engagement. From the latest in connected health, digital assistants and adherence technologies to patient education and digital therapies delivered through virtual and mixed realities, Jim will also discuss these latest innovations and how they are aimed at improving the overall patient experience.
June 28th, 9:50am – Intelligence everywhere: chatbots, AI, and business transformation
Megan Brown, Director, Cognitive Technologies, Next IT Healthcare
A year ago, AI was a technology conversation. Today, it’s a business conversation layered with considerations about workforce realignment, strategic pivots, budget reallocation and user experience. Megan’s presentation will provide a common-sense narrative based on practical experience on the cultural, technical, and philosophical challenges of implementing AI and transforming your business.
If you’re attending the Mobile Pharma Summit, you’ll want to add the above sessions to your calendar, but if you aren’t able to join, don’t worry, we’ve got you covered. We’ll be sharing some of the top takeaways along with what we learned from the conference later next week. You can also follow along on Twitter at #MobilePharma.
