Some people are inherently organized. They have their lives planned five years out, by the day, color coded by priority. Some, on the other hand, couldn’t find you a phone number written on sticky note yesterday. Enterprise content management systems can be thought of in the same way; some are organized by tags, folders and have impeccable search capabilities, while others are just a place content goes to die.
Organizing your enterprise content within content management systems like Sharepoint can be a daunting task. But the fact of the matter is the longer you wait to start the organization process, the more work you’ll make for yourself in the long run. And the benefits of the consolidation and organization are endless. Here are five ways organizing your company’s content will make your life easier:
- Reduces costs: Many companies put off content organization because it can be costly at first. But the ROI pays for itself and then some. Once your enterprise content is organized, all processes related to searching, creating and administering content are streamlined. This increases productivity without having to increase staff.
- Saves time: When your content is organized, the time that would otherwise be wasted searching every folder and database can be dedicated to revenue-generating activities. This is especially important when it comes to sales: in a world where salespeople only spend 35% of their time actually selling, any increase in this amount of time is valuable.
- Improves customer interactions: An organized CMS not only gives salespeople more time to sell, but the quality of these selling interactions improves as well. Organized content means easy access to the right collateral when salespeople need it. They can better understand customer and prospect needs and provide them with the proper resources in a more timely manner.
- Shortens the sales cycle: When you increase the quality of content, and decrease the time needed to provide this content, you’ll see a shortened sales cycle. If a salesperson doesn’t have to wait until after a meeting or call to search and send content, not only will the prospect be impressed with the brevity but is able to make a decision that much faster. When the sales cycle is shortened, revenue increases.
- Minimizes risk: Especially in highly regulated industries such as healthcare and wealth management, a salesperson sending the wrong content can have very negative consequences. When your CMS is organized, you are able to ensure that all content is up to date and accurate, leading to less frequent mistakes.
We understand that it can be overwhelming to even think about organizing the thousands of pieces of content in your CMS. But the benefits are much greater than the risks or costs. To learn how to best prepare for a content organization rollout, join us for a webinar with EMI Strategic Marketing’s Anthony Nygren on September 3.
