Social networking may be a priority for your marketing team as websites like Twitter and LinkedIn dominate the headlines. However, there’s more to it than just posting a 140-character blurb about your latest product release.
Security is becoming equally important as social networking sites grow in prominence. As you do a compliance check around your asset management firm, make it a point to add social networking to your list. It’s critical to verify that all of your employees know how to securely use your company accounts across the board. Furthermore, you’ll want to be sure that you’re utilizing social sites appropriately to avoid issues such as hacking.
Not sure where to begin? Here are some safe tips you can take into account to boost your level of security.
1. Keep your computers secure
The computers you and your employees use to post to social sites should be protected. This means you should have up-to-date virus protection to keep unwanted individuals from tapping into your network, infecting your computer and gaining access to sensitive information.
2. Check your privacy settings
There’s no rule that says you need to reveal everything about you or your asset management firm to the world over the Internet. On each site you use, go through the privacy settings and adjust them according to your comfort level.
3. Revamp your passwords
Your passwords should always be long and strong. Additionally, you may want to only give a small number of people in your company the passwords to your accounts. This can reduce the chances of a security breach.
4. Go for more authentication
These days, many websites offer more than one form of authentication during the login process for a higher level of security. Some sites may ask for a phone number or a specific image in addition to a password. Opt for a second form of authentication if provided.
5. Stay on top of it
You should always be on the lookout for suspicious activity when it comes to your social networking accounts. In the event that your password has been unexpectedly changed or other personal information, some websites will notify you. However, it’s best to be self-reliant when it comes to security.
It’s up to you and your asset management company to decide how you want to handle these types of security measures. That being said, there’s no such thing as being too protective, especially when a hacker could compromise your public image.
