Sales enablement is a popular topic this year and rightfully so. Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions and 65% more revenue generated by new reps. Sales enablement also solves major sales and marketing challenges around content creation, marketing and sales alignment, and content usage.
To help you improve your organization’s sales enablement strategy, we’ve compiled some training and learning opportunities. Wherever you are, whatever you’re schedule looks like, we’ve found options ranging from in-person events to online training courses that’ll work for you.
Seismic Shift 2019
When: November 5 – 7
Where: Carsbad, CA
What: Experience the sales enablement conference that brings together sales and marketing pioneers that use Seismic to change how they do business.
Speakers at Shift represent the best minds in enablement and beyond. You’ll hear from peers, executives, and keynotes that will leave you feeling inspired to be the transformative leader your organization needs.
Seismic Sales Enablement City Tour
When: Multiple dates
Where: Cities across the country
What: Buyers are smarter than ever, competition is fierce, and there’s a dire need to align sales and marketing to ensure efficiency. Sales enablement addresses all these issues but proving its value requires coordinated planning and a solid framework. Join an upcoming stop on the Sales Enablement City Tour for help guiding you through building a framework for implementing and optimizing the best sales enablement approach for a successful 2019.
TOPO Summit
When: April 17-18, 2019
Where: San Francisco, CA
What: TOPO Summit is a day two conference with over 60 sessions and 6 tracks. The track “Sales Ops and Tech” includes relevant sales enablement sessions, including “Operationalizing Sales Enablement.” At the event, you’ll be joined by over 2,000 sales and marketing leaders for two days of extensive content.
SiriusDecisions U.S. Summit
When: May 5-8, 2019
Where: Austin, TX
What: This year the SiriusDecisions Summit theme is “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.”There will be a sales enablement track aimed at helping sales enablement professionals with sessions like “Sales Asset Management and The Productivity Promise: Are we There Yet?” and “Aligned Meets Agile: Secrets to Putting Speed and Strategy to Work Across the Revenue Engine.” You’ll leave with key takeaways to help you build or improve your sales enablement strategy.
Gartner CSO & Sales Leader Conference 2019
When: September 17-29, 2019
Where: Las Vegas, NV
What: The Gartner CSO & Sales Leader Conference is designed for sales leaders focused on sales operations and enablement. The event will cover a variety of topics such as sales talent, customer buying behavior, account-based marketing strategies, and leveraging digital channels.
Sales Enablement Society Conference
When: October 16 – 18, 2019
Where: San Antonio, TX
What: According to the Sales Enablement Society’s website, you should attend this event to “elevate your role, clarify the value of your work, and deepen your personal connections.” Last year’s agenda included sessions on aligning product marketing with sales and how to drive better sales results with sales enablement initiatives.
Demand Metric Sales Enablement Training Course
When: Anytime
Where: Online
What: Demand Metric offers a 6-video module training course covering sales enablement best practices, sales and marketing analytics, content for the buying process, and much more.
HubSpot Sales Enablement Certification
When: Anytime
Where: Online
What: HubSpot offers a free sales enablement certification course. The curriculum consists of 12 parts that teach you how to align marketing and sales for optimal efficiency. Kyle Jepson, Inbound Sales Professor at HubSpot Academy, leads the course and incorporates learnings from 28 successful business leaders.
There are many other sales enablement opportunities available, but we hope these help you get started!
