Now that the New Year is just around the corner, it’s time to start thinking about making resolutions. If you want to take action to improve your wealth management firm, you may want to focus on sales.
What could you be doing better to improve the sales side of your wealth management firm? How can you boost your own skill set in the coming year to benefit your business?
Here are some quick tips if you want to make a resolution geared toward becoming a better salesperson.
1. Be confident
A lack of confidence is the first thing that someone will notice if you go into a meeting with cold feet. Be confident in your game plan before you take the stage.
2. Pay attention to detail
If you want to be more successful in the coming year, you’ll want to pay close attention to everything from email subject lines to letters. Taking the extra time to personalize each piece of correspondence can show people that you care and value their time.
3. Be passionate
In addition to being confident in your ability to deliver, you should be passionate about what you have to say. A lack of emotion can set you up to bore your audience.
4. Don’t be afraid of breaking the ice
There are going to be some meetings that are downright stiff – winning over the crowd may be a challenge. That being said, you need to be willing to break the ice. Telling a humorous story to get people smiling should never be out of the realm of possibilities.
5. Be knowledgeable
You’ll make your job easier if you can show your prospects that you’re knowledgeable. Having all of details up your sleeve proves that you’re a trustworthy source of information. Encouraging people to trust you is a big first step toward making a sale.
6. Know your prospects
Before approaching an individual with a pitch, you should already know a great deal of information about him or her. Understanding your prospect’s goals can make your sales strategy more effective.
7. Make yourself an authority
It can be difficult to find the time to sit down with a good book, but what if doing so could make you better at your job? Taking a few minutes each day to read up on your industry can keep you sharp, whether you turn to a hardcover or a website for research.
8. Be mindful of your body language
It’s not just what you say that makes a difference – it’s how you present yourself as well. Smiling, making eye contact and keeping your arms unfolded can make you more approachable.
You might already be putting some of these tips to use, but looking for room where you can make improvements can get you off on the right foot in 2014.