Marketers have a lot going on. The marketing environment is evolving every day, and marketing now plays a very integral role in the success of companies. But marketing teams are having trouble staying agile when it comes to producing the collateral their companies need. Marketing content is the lifeblood of salespeople; without it they have no reinforcements when presenting to prospects. So when you consider that 60% of marketers struggle to personalize content in real-time, it’s clear that efficiency is a serious issue. Seismic’s newest whitepaper discusses three pain points marketing teams struggle with:
- Quality: Ensuring content is fully brand- and legal-compliant
- Speed: Efficiently creating and updating content for use in the field
- Scale: Supporting the growing content needs of sales reps
These challenges can be detrimental to a marketing team’s—and a company’s—success if not addressed. Below is one example of a company who was able to overcome the obstacle of inefficient production and updating of content.
A leading medical information services provider was manually building its account plans each month—a time consuming process that wasn’t always completed. While these plans are integral to sales reps’ success, time spent updating and ensuring up-do-date information was taking away from the time needed to spend selling, and records were becoming more outdated each time the plans weren’t completed.
By the numbers: The company’s over 100 reps were wasting 5-10 hours a month each updating these account plans. That’s around 1000 hours a month, or 12,000 hours a year.
Now that this company has implemented Seismic, its account plans are automatically updated each month. This saves reps each rep 60-120 hours a year, time they can now spend selling and maintaining relationships with existing customers.
At Seismic, we’re driven by the successes of our customers. For five more examples of our customers’ excellence, please download our whitepaper below.