Where are all of your posts on Facebook going?
If you’re afraid that the time and effort that your marketing team is pouring into Facebook is going to waste, you might want to consider the technicalities behind the social site.
Derek Muller, the curator of a new science video blog called Veritasium, recently stated in a new post that Facebook has been keeping his updates away from the eyes of his followers. Every time you log in, you’re surfing the website with a blindfold on.
If you think that you’re getting all of the latest updates on your News Feed, think again.
“On YouTube the roles of creator, advertiser, and viewer are distinct,” Muller states in his video post. “The creators make the videos that the viewers want to watch, the advertisers make the pre-rolls and the banner ads, and the majority of viewers are not also creators.”
Not sure what all of this means? Think of what happens when you click the drop-down menu on the top right corner of a News Feed update. You have the option to hide a post you dislike and keep the person or company from showing up in your feed in the future.
This is exactly what page owners are up against.
Taking center stage
It’s customization that continues to increase the need for more time, effort and money when it comes to Facebook posts to make sure they’re seen. If you aren’t forking over the big bucks to put your content front and center, you need to be making sure that your updates are flawless and engaging.
Ideally, you should always be trying to generate conversation. Ask a question in your posts or welcome page fans to provide their input on industry happenings.
When you create an update on your Facebook page, encourage people within your company to like it and share it. This can help you ensure that it’s out there across the website, gaining traction.
Finally, come up with a game plan for your Facebook page. Is it worth pouring money into boosting your posts if your target audience doesn’t use Facebook often? Are you actually gaining clients through your page?
It’s time to take off that blindfold and explore the inner workings of this social networking giant.
