Tony Smith is a Senior Content Strategist at Seismic where he creates blog and thought leadership content. He has 12 years of experience as a marketing and communications professional, and is passionate about using storytelling to help customers solve their business challenges.
A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects. Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]
Have you ever started building a pitch deck but couldn’t find the perfect slide that you know will engage your prospect or customer? Maybe you saw it in another deck, once upon a time. You ask around and see if any of your colleagues know where it is, but to no avail. You’re not alone. […]
After an evening of bayside food and drink at a “Taste of San Diego,” we returned for day two of keynotes and breakout sessions at Seismic Shift. I’ll spare you the details of how painfully nice the weather is. Let’s just say that I’m visiting from Seattle and I don’t miss home at the present […]
What a difference three years make. We just wrapped up day one of Seismic Shift and it was well worth the wait. Today, in-person attendees from around the world joined us in downtown San Diego, CA at the Marriott Marquis. The sun was shining and temperatures were just right outside – but the brightest moments […]
As enablement has grown, it has gone from being a nice-to-have to a must-have. Today, many organizations consider enablement a strategic priority. And as enablement continues to prove its impact on business outcomes, enablement teams are tasked with becoming more agile and more strategic. They need to be able to ask the right questions, pivot […]
It’s no secret that we’ve been looking forward to today for a very long time. Not only are we kicking off Seismic Shift ‘22, but we’re also announcing the latest products and capabilities in our Fall ‘22 release. Now more than ever — with market conditions uncertain, and change always around the corner — it’s […]