Marketing

Everything you need to create (or reboot) your content marketing strategy.

Learn how marketing enablement drives alignment across GTM teams.

The buyer is always the hero.

Drive business growth with content analytics.

If your marketing is currently losing money to inefficiency, chances are it’s related to one of these.

Uniting marketing orchestration and sales enablement helps brands deliver exceptional buyer experiences.

Easily transform static content into engaging experiences for buyers.

We’ve created a few guidelines that are sure to at least be a starting place for your B2B team.

Your workday is winding down – calls, emails, meetings, all complete. The only item remaining on your calendar is Happy Hour. What a relief. Your mind begins to relax as you look forward to sipping on your favorite drink and socializing with friends, teammates or other practitioners in your field. But it’s no longer at […]

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]

There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]

Benchmarks, Budgets, & Trends A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their […]