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The 10 essential elements of a content marketing strategy
Everything you need to create (or reboot) your content marketing strategy.

What is marketing enablement?
Learn how marketing enablement drives alignment across GTM teams.

Building trust through storytelling
The buyer is always the hero.

Fall 2020 Release: Three ways Content Analytics power revenue teams
Drive business growth with content analytics.

3 types of marketing content to avoid
If your marketing is currently losing money to inefficiency, chances are it’s related to one of these.

Unite Marketing Orchestration and Sales Enablement
Uniting marketing orchestration and sales enablement helps brands deliver exceptional buyer experiences.

Interactive Content: Capabilities that transform buyer experiences
Easily transform static content into engaging experiences for buyers.

5 tips to align sales and marketing
We’ve created a few guidelines that are sure to at least be a starting place for your B2B team.

Cheers To Our New Normal: Hosting A Successful Virtual Happy Hour
Your workday is winding down – calls, emails, meetings, all complete. The only item remaining on your calendar is Happy Hour. What a relief. Your mind begins to relax as you look forward to sipping on your favorite drink and socializing with friends, teammates or other practitioners in your field. But it’s no longer at […]

How Percolate is Shaping the Future of Content Marketing Platforms
For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]

Achieving Sales Excellence, Remotely
There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]

Enterprise Content Marketing 2020
Benchmarks, Budgets, & Trends A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their […]