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Marketing

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The 10 essential elements of a content marketing strategy

Everything you need to create (or reboot) your content marketing strategy.
Read More: The 10 essential elements of a content marketing strategy

What is marketing enablement?

Learn how marketing enablement drives alignment across GTM teams.
Read More: What is marketing enablement?
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Building trust through storytelling

The buyer is always the hero.
Read More: Building trust through storytelling
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Fall 2020 Release: Three ways Content Analytics power revenue teams

Drive business growth with content analytics.
Read More: Fall 2020 Release: Three ways Content Analytics power revenue teams

3 types of marketing content to avoid

If your marketing is currently losing money to inefficiency, chances are it’s related to one of these.
Read More: 3 types of marketing content to avoid

Unite Marketing Orchestration and Sales Enablement

Uniting marketing orchestration and sales enablement helps brands deliver exceptional buyer experiences.
Read More: Unite Marketing Orchestration and Sales Enablement

Interactive Content: Capabilities that transform buyer experiences

Easily transform static content into engaging experiences for buyers.
Read More: Interactive Content: Capabilities that transform buyer experiences

5 tips to align sales and marketing

We’ve created a few guidelines that are sure to at least be a starting place for your B2B team.
Read More: 5 tips to align sales and marketing

Cheers To Our New Normal: Hosting A Successful Virtual Happy Hour

Your workday is winding down – calls, emails, meetings, all complete. The only item remaining on your calendar is Happy Hour. What a relief. Your mind begins to relax as you look forward to sipping on your favorite drink and socializing with friends, teammates or other practitioners in your field. But it’s no longer at […]
Read More: Cheers To Our New Normal: Hosting A Successful Virtual Happy Hour

How Percolate is Shaping the Future of Content Marketing Platforms

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]
Read More: How Percolate is Shaping the Future of Content Marketing Platforms

Achieving Sales Excellence, Remotely

There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]
Read More: Achieving Sales Excellence, Remotely

Enterprise Content Marketing 2020

Benchmarks, Budgets, & Trends A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their […]
Read More: Enterprise Content Marketing 2020

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