When it comes to selling effectively, the little things make all the difference. Avoidable mistakes in emails such as grammatical errors, using incorrect names or titles, and poor subject lines can very well be the difference between winning and losing a deal.
A recent infographic created by ContactMonkey addresses one of these correctable mistakes. Here are five ways to fix your email subject lines to improve your open rates, which we all know open the door to closing deals.
- Keep it short. ContactMonkey’s infographic shows the top five email open rates consisted of 1-2 words. Subject lines with more than three words had an average open rate less than 15%. Something as straightforward as “Update” or “Checking In” generates more opens than a longer, wordier subject.
- Think mobile. Over 40% of emails are first opened on mobile devices, so longer subject lines (more than 4-7 words) can be cut off. Solutions like ContactMonkey let you know when and on what kind of device your emails are opened, so if you find that some or the majority of your recipients are opening on mobile, it’s important to keep subject lines as short as possible.
- Forget the jargon. Using “catchy” hooks and offers as subject lines doesn’t get the job done. Offering “industry secrets” or asking rhetorical questions in subject lines don’t get recipients to bite, and your emails will remain unopened. Other words to avoid, according to MailChimp, are “free,” “help,” and “reminder.” These words come off as promotional and the action required is too obvious. The only action receivers want to take with these emails is “Move to Trash.”
- Don’t overthink it. The email subject line “Re:” has a 92% open rate, the highest listed on ContactMonkey’s infographic. It doesn’t get more to-the-point than that. Spending all your time trying to come up with a flashy, creative subject line makes it seem like you’re tryg too hard (which you just might be). Focus on what the purpose of your email is, and don’t shy away from being straightforward. If you’re making an introduction, “Intro” will suffice. If you’re following up to an older email, use “Following Up.” If you’re checking in—well, you get the idea.
- Learn from your mistakes. Tracking and recognizing what worked and what didn’t is imperative to your email open rate. Different companies will see different techniques and subject lines work better or worse, because every company’s email recipients are different. Knowing your audience is key. Technology surrounding email marketing and analytics is abundant, so there isn’t an excuse to not arm your salespeople with the right tools. Knowing which subject lines result in the highest open rate, and what devices your emails are being opened on and when, will give you valuable insights to your email receivers’ behaviors.