Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog
Enablement

Delivering a Digital Banking Experience

The evolution of banking is at a major inflection point.

Seismic
Seismic
August 24, 2017

The evolution of banking is at a major inflection point.

With the groundwork for diminishing returns in play, it’s imperative for banking institutions to consider new technologies and digital pathways that will allow them to compete in an age of low rates and, more critically, provide current customers with an efficient, omni-channel experience.

In a piece from The Financial Brand, Dan Latimore, SVP at Celent, said, “There’s been a longstanding hypothesis that consumers stay with their current banking provider because it’s too inconvenient to switch. A related hypothesis is that if it were only easier to switch, more customers would do it. Both hypotheses are wrong.”

So when customers actually do switch, what galvanizes the move?

Credio found that customer service correlates the strongest to a departure. “Consumers are tired of feeling like a number,” said Jim Dellavilla, Chief Client Officer at Catalyst. “They are fed up with paying fees on their checking accounts and gaining little to no interest on their money. They want access to consumer-friendly technology and are looking to be rewarded for their business.”

To avoid a severe depletion of interest income and customers, banks can look to dramatically improve how borrowers interact with their finances by implementing the following five pathways of a sales enabled, digital banking experience, thereby delivering more with less:

  • Imagine
  • Interact
  • Improve
  • Analyze
  • Encourage

Certainly the introduction of these fundamentals may seem somewhat academic to an industry that has collectively practiced a tried-and-true model for decades, but despite how several banking executives view their balance sheets, the model is in fact being upended by regulatory policies, customer behaviors, and external threats.

The fastest and most cost-effective way for banks to succeed in delivering more with less in such a fluid and competitive environment is to proactively establish themselves within the digital customer experience, adopting automated, responsive technology platforms to showcase their services, people, and brand.

  • banking

Related articles

Illustration of a woman pointing to displayed analytics.

5 reasons to use sales content management software

Did you know sales reps spend 440 hours searching for content each year?
Read More: 5 reasons to use sales content management software
Illustration of a woman making notes on a laptop and looking at analytic results.

How to uncover the truth about your sales content

Understand how and when your content is used.
Read More: How to uncover the truth about your sales content
Illustration of a seated woman pointing to large chart display.ing to

How companies can drive revenue growth through smart enablement

4 tips to help navigate digital and hybrid sales cycles
Read More: How companies can drive revenue growth through smart enablement

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook