Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog

Design a Social Networking Blueprint for Success

When you think of blueprints, you likely envision a layout for a commercial building or a house

Seismic
Seismic
February 20, 2014

When you think of blueprints, you likely envision a layout for a commercial building or a house – not a social networking strategy. However, wealth management CMOs and marketing teams can benefit from a blueprint just as much as any architect.

These days, there are several social networking websites you can utilize for the sake of your financial institution. Facebook, Twitter and LinkedIn are just a few of the big players. Because of the constantly expanding scope of social networking, it doesn’t hurt to have a blueprint to guide you along the way.

Assessing Search Engine Optimization
In terms of social networking, it’s important to be mindful of SEO. However, it’s critical to remember that SEO only has as much value as you put behind it.

It isn’t just keywords that help you connect with your target audiences anymore – its context. Marketing teams need to adjust to this fact accordingly in order to boost their return on investment when it comes to social networking.

Producing High Quality Content
Whether you’re sending out a tweet or posting an update to your company’s Facebook page, it should be worthwhile to your readers. Too often, individuals fail to recognize that their followers crave informative posts. In many cases, followers only pay attention to intriguing updates, highlighting the need for that extra effort. Think twice about what you’re sharing before it goes out into the World Wide Web.

Making It Personal
Realistically speaking, it may be challenging for you to reach out to each and every single person who connects with you on your social networking sites. However, making an effort to personalize updates toward specific target audiences can help you make an impact. If you do have the time, try to reply to those messages you receive from other users. You might end up with a potential client on your hands.

Serious about creating a social networking blueprint? Sit down with your marketing team to come up with a game plan. Then, be sure to house your blueprint in a content management platform where everyone can access it whenever handling social networking.

  • financial services
  • social selling
  • wealth management

Related articles

How to drive investment banking deals with sales enablement

Investment bankers can build better relationships and accelerate deals with the right enablement tools.
Read More: How to drive investment banking deals with sales enablement

Growth, innovation and opportunity on the horizon

Celebrating Seismic’s Series F funding round and what to expect from us next.
Read More: Growth, innovation and opportunity on the horizon

Accelerate your firm’s client engagement strategy

Relationships matter more than ever. Learn how leading firms are increasing client engagement.
Read More: Accelerate your firm’s client engagement strategy

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook