When you think of blueprints, you likely envision a layout for a commercial building or a house – not a social networking strategy. However, wealth management CMOs and marketing teams can benefit from a blueprint just as much as any architect.
These days, there are several social networking websites you can utilize for the sake of your financial institution. Facebook, Twitter and LinkedIn are just a few of the big players. Because of the constantly expanding scope of social networking, it doesn’t hurt to have a blueprint to guide you along the way.
Assessing Search Engine Optimization
In terms of social networking, it’s important to be mindful of SEO. However, it’s critical to remember that SEO only has as much value as you put behind it.
It isn’t just keywords that help you connect with your target audiences anymore – its context. Marketing teams need to adjust to this fact accordingly in order to boost their return on investment when it comes to social networking.
Producing High Quality Content
Whether you’re sending out a tweet or posting an update to your company’s Facebook page, it should be worthwhile to your readers. Too often, individuals fail to recognize that their followers crave informative posts. In many cases, followers only pay attention to intriguing updates, highlighting the need for that extra effort. Think twice about what you’re sharing before it goes out into the World Wide Web.
Making It Personal
Realistically speaking, it may be challenging for you to reach out to each and every single person who connects with you on your social networking sites. However, making an effort to personalize updates toward specific target audiences can help you make an impact. If you do have the time, try to reply to those messages you receive from other users. You might end up with a potential client on your hands.
Serious about creating a social networking blueprint? Sit down with your marketing team to come up with a game plan. Then, be sure to house your blueprint in a content management platform where everyone can access it whenever handling social networking.
