If you had the option of using a personalized pen with your name on it or a standard pen, which would you choose? Most people would lean toward a personalized one – custom features are known to make people feel special.
Asset management firms know this, which is why more of them are offering personalized services. If you aren’t one of the many financial institutions that provide customized services, you’re living in the past. However, it’s not too late to start creating more client-centric products.
Tech and Business
The key to getting your asset management firm to evolve into a client-centric organization is to make sure technology and business executives are on the same page.
Tech gurus at your company are in the loop in terms of the latest and greatest technology that can make clients’ lives easier. However, their knowledge in terms of customer satisfaction isn’t helpful unless it’s shared with other people within the company.
This is where business executives come in. These are the people equipped to execute ideas – specifically ones that technology professionals may have. By getting both of these groups of people together, you can ensure that you’re providing customer-centric services to your target audience.
In turn, this can help with everything from retention rates to growth over time. You can build upon your reputation by focusing on your customers, their wants and needs. This can attract more people to your asset management firm.
Informatica reports that companies with customer-centric products have been able to help their sales and marketing teams as well. For example, salespeople can target the right customers at the right time, and more effective campaigns can be launched by marketers.
Whether you want to start offering more customer-centric services or expand upon the ones you currently provide, now is the time to do so. More financial institutions are working hard to ensure the utmost customer satisfaction. In order to remain competitive, it’s in your asset management’s firm best interest to hop on the bandwagon.
