Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog
Enablement

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the ...

Seismic
Seismic
September 8, 2017

marketing technology stackYou’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to see how these platforms would improve their day-to-day lives and bring the two teams closer together.

But have you thought about how your marketing technology stack aligns to your buyer’s journey? In the end, all of these platforms should be serving the ultimate purpose of helping you understand your buyers and meet their needs. However, many organizations can lose sight of this end goal when going through the process of building their marketing technology stack. With all of the attention focused on upgrading processes, integrating systems, and training users, the most important piece of the puzzle—the buyer—can get lost in the shuffle.

See How Industry-Leaders Build Their Marketing Technology Stack >>

Today’s buyer is more well-informed and knowledgeable about their needs and the solutions that exist to meet those needs than ever before. And they don’t trust that sellers know how to speak their language. According to SiriusDecisions, 82% of decision-makers don’t think sellers are prepared when they meet. Being unprepared can be the result of a handful of things: improper training, difficult-to-find content, no quick access to important industry and organization news, and an inability to truly understand the buyer’s needs before meeting with them. The best solution to this problem is to leverage technological solutions that prepare sellers to interact with buyers at every stage of their journey.

From the first interaction to the last (hopefully the signing of the dotted line) a piece of your marketing technology stack will be instrumental in ensuring your buyer feels like you understand their needs. Syncing those solutions up with the buyer’s journey will position your team for success and prevent them from falling through the cracks.

A marketing technology stack that is aligned to the buyer’s journey will follow a logical progression of capturing the right information about the buyer and funneling that information to the right teams at the right time. Important information such as what content resonated with the buyer will reveal insights that help sellers begin conversations on a deeper level and immediately get to the heart of the matter.

On the flip side, a properly aligned marketing technology stack will provide Sales with all the tools they need to prepare for their interactions with buyers. The technology stack should be properly integrated to provide sellers with all of the relevant information they need in the systems they work in the most. Product updates, industry changes, competitor info, and anything else that would help a seller do their job should be available at all stages of the buyer’s journey.

When you are thinking about how your marketing technology stack is structured, don’t just consider internal implications. Take the time to think about how each solution within your marketing technology stack is positioned to help you meet your buyers’ needs.

Building a Marketing Tech Stack

  • buyer engagement
  • customers
  • enablement
  • marketing

Related articles

Illustration of a woman pointing to displayed analytics.

5 reasons to use sales content management software

Did you know sales reps spend 440 hours searching for content each year?
Read More: 5 reasons to use sales content management software
Illustration of a woman making notes on a laptop and looking at analytic results.

How to uncover the truth about your sales content

Understand how and when your content is used.
Read More: How to uncover the truth about your sales content
Illustration of a seated woman pointing to large chart display.ing to

How companies can drive revenue growth through smart enablement

4 tips to help navigate digital and hybrid sales cycles
Read More: How companies can drive revenue growth through smart enablement

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook