Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog

Dreamforce 2014 Survey: Is Technology Complicating Our Work Lives?

It makes sense for technology to simplify our lives.

Seismic
Seismic
November 6, 2014

It makes sense for technology to simplify our lives. With apps that save us time and money and effort, and sales solutions that are accessible on all devices, you would think that our work lives would be made easier. But, according to Seismic’s annual Dreamforce survey results, nearly 20% of respondents claim that technology has complicated their work lives over the past year.

How is this possible?

Seismic surveyed sales, marketing, and IT professionals, managers and executives at Dreamforce 2014 to find out the state of Salesforce, the adoption of enterprise mobility solutions, and why adoption rates for these innovative solutions are still so low.

One reason technology may be complicating employees’ work lives is because of ineffective implementation of solutions. Many times, different teams within organizations will see the value in a solution, purchase it, and try to get the whole organization to adopt its use. The problem here is that the solution’s benefits usually aren’t properly explained, employees are not fully trained on its functions, and the reluctance to use it builds. Plus, when multiple solutions are introduced, there is a good chance they don’t all integrate seamlessly. This leads to data gaps, conversion issues, and an overall decrease in productivity. This is counterproductive to the reasons these solutions were introduced in the first place.

Seismic’s Dreamforce survey dug a little deeper into the specific implementation of Salesforce1, the blockbuster mobile platform that Salesforce announced just a year earlier at Dreamforce 2013. We were interested in finding out how many of the respondents’ organizations had already rolled out Salesforce1, and when others planned to. While 52% of respondents had or will have implemented Salesforce1 by the end of 2014, 21% had no plans to do so at all.

Considering average implementation time of new software can take upwards of a year or more, this implies that there will still be companies rolling out Salesforce in 2016. This lengthy process can be viewed as a disadvantage compared to companies who are already reaping the benefits of these software solutions, but careful implementation is key.

In order to minimize the complexity of adding solutions to employees’ work lives, it’s important to carefully implement these solutions. Ensure that employees understand the benefits and how to use each, and make sure all of upper management is on board before making any new software decisions. By ensuring all leadership is committed to adopting and rolling out these solutions, there is a better chance that they stick in the long run.

For Seismic’s complete Dreamforce survey report, click the banner below!

 

  • enablement
  • integrations
  • sales

Related articles

Illustration of a woman pointing to displayed analytics.

5 reasons to use sales content management software

Did you know sales reps spend 440 hours searching for content each year?
Read More: 5 reasons to use sales content management software
Illustration of a woman making notes on a laptop and looking at analytic results.

How to uncover the truth about your sales content

Understand how and when your content is used.
Read More: How to uncover the truth about your sales content
Illustration of a seated woman pointing to large chart display.ing to

How companies can drive revenue growth through smart enablement

4 tips to help navigate digital and hybrid sales cycles
Read More: How companies can drive revenue growth through smart enablement

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook