There has always been a rivalry between quantity and quality. Typically, quality comes out on top, and for good reason.
Take shoes, for instance. What good are a dozen new kicks if they fall apart after one use? While you might have to pay a little more to get the quality you desire, it’s still a better bargain than opting for multiple mediocre pairs.
The same can be said about updates on social media websites. Think about the people and brands you follow on networks such as Twitter and Facebook. Are they feeding you quality content, or simply throwing updates at you every chance they get?
Facebook has come to realize that people want value out of their News Feed, thus bringing up the age-old debate of quality vs. quantity. In this case, it appears that quality comes out on top.
Recently, Facebook announced that it had developed an algorithm that would favor “quality” updates as opposed to ones that have less meaty content.
“We've noticed that people enjoy seeing articles on Facebook, and so we're now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).”
So what does this mean for you?
Simply put, you’ll need to start thinking twice about what you post to your account. Whether you’re trying to boost traffic to your company account or increase engagement in a wealth management Facebook group, the website will be checking up to see if you’re putting forth a recognizable effort.
To make sure that everyone at your business is on the same page, you may want to create a document with Facebook guidelines, outlining a strategy for company updates. You can keep this document recent by housing it in a mobile content management platform that employees can access in the cloud.
As you start to invest in quality, you’ll put yourself in a more reputable position. Remember – it’s better to sport one fresh pair of shoes than cycle through a dozen that can’t stand the test of time. Establish yourself early and you’ll reap the fruits of your labor.