It’s easy to roll your eyes when Google debuts another product or service, and many people did so when Google Plus launched in 2011.
However, the social network has come a long way since its humble beginnings, and financial advisors are finding more success on it as time goes on. This is because Google Plus gives users another platform to showcase everything they have to offer to potential clients. Furthermore, financial advisors are provided with more opportunities to maintain relationships with existing customers.
But what happens if you don’t use Google Plus? Are you merely missing out on a new social networking experience, or are you hurting the SEO value of your company?
Google Plus Rewards Its Users
If you haven’t set up a Google Plus page for your business, you’re hindering your presence on Google as a whole. Eric Enge, columnist for Search Engine Watch, recently wrote about how Google Plus can have an impact on where you turn up in search results.
People who follow you on Google Plus are more likely to see your posts in their Google search results when logged into their personal account. Those who +1 your content also have an increased chance of seeing your Web pages at the top of the list.
If you’re interested in expanding upon your social networking strategy, it’s worth taking another look at what Google Plus can do for you.
The Basics Of Google Plus
If you can master Twitter’s hashtag feature and Facebook’s News Feed, Google Plus will be a piece of cake. However, you’ll want to make sure you take the following steps to get your Google Plus account off on the right foot.
First, it’s critical to fill out your profile to the best of your ability. This will make your page more searchable and helpful to people using Google Plus. Next, try to stay organized. This means designating connections to specific Circles, or groups, to make sharing information with target audiences easier. Finally, don’t underestimate the value of Communities on Google Plus. These function in a similar manner to LinkedIn Groups, allowing you to connect with people who work in the same industry or share your interests.
Getting the hang of the +1 feature and Google Plus’ layout can take some time. However, a social networker of any skill level can eventually learn to navigate the website.
Whether you’ll be handling your company’s Google Plus page or you have a marketing team to do it for you, remember where your efforts are going – Google can easily become your best friend.