Skip to content

SEISMIC LEADS IN THE ARAGON RESEARCH GLOBE™ FOR SALES ENABLEMENT PLATFORMS.GET REPORT

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Why Seismic?

      Good question! Find out why leading analysts and 2,200+ customers love our software.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo

What Can You Learn From Target CIO Beth Jacob?

By Seismic January 7, 2014 3 min read

11863639_sAs a CIO, proceeding with caution is the name of the game. You have the power to integrate new technology into your company, but planning ahead for potential security threats is critical.

Think of your driveway on a frigid winter morning. If you didn’t put down ice melt, you could be in for a slip-and-fall on your way to the mailbox. Target is one company that failed to prep a worst-case scenario, and any CIO can learn a lesson from its recent accident.

A security breach hits Target
If you used your credit or debit card at Target recently, you might be watching your financial statements carefully. The company announced a security breach in the midst of the holiday shopping season, and not everyone is has fully recovered from the shock.

More specifically, some people have endured financial damages as a result of shopping at the retail giant and placing their personal information in the wrong hands. Now, CIOs are monitoring the situation carefully to make sure they don’t make the same mistake with their technology.

Target CIO Beth Jacob has tried to maintain transparency with customers in an attempt to rebuild trust. However, there are a few obvious questions that have yet to be answered since the debacle.

First, it appears that payment card industry compliance was in place when the breach occurred, so why was it so easy to break down the barriers? Next, it seems that there was an insider threat, according to Forbes magazine. Could Jacob have really done more to prevent the attack from happening?

Avoiding Target’s mistakes 
No one wants his or her company to become the next Target in the news. That being said, it’s up to CIOs to take a few extra steps to ensure that their networks are as secure as possible.

Just because you aren’t using point-of-sale terminals at your company doesn’t mean that you aren’t vulnerable. One easy way to make sure that you’re ready for the unexpected is to pretend it’s happening. Re-enact an emergency situation to see if your current strategy works in a worst-case scenario.

Another tactic you can use to ensure that your company and technology are always secure is to train your coworkers accordingly. This means verifying that all employees are up to speed on how to keep networks secure.

Compared to other industries, cyber attacks on financial services, energy, utility and defense organizations resulted in the highest costs in 2012, according to the Ponemon Institute. The average cost to resolve a cyber attack was approximately $1 million.

There’s no such thing as a mild security breach – all cyber attacks have the potential to create a lasting effect on a company. Why risk a slip-and-fall when you can set yourself up for safe travels?

Publish or Perish Blog CTA



Share

Share on LinkedIn Tweet Me Share on Facebook Share via email

    About the authors

    Seismic

    Seismic

    Read More by Seismic

    SUBSCRIPTION

    Subscribe to our newsletter

    Thank you for subscribing

    SEISMIC IN ACTION

    Get a taste of the Seismic Enablement Cloud™

    Get a demo

    EBOOK

    The Seismic Enablement Cloud™: Know More, Engage More, Grow More

    Read the eBook

    EXPLAINER

    What is AI-guided selling?

    Read more

    EVENTS & WEBINARS

    Let's meet up!

    Join us!

    CUSTOMER STORY

    Real customers. Real growth!

    Read more
    Scroll Down

    If you made it this far, we must be striking a chord.

    Get a Demo
    Seismic
    • Product
    • Seismic Enablement Cloud™
    • Sales Content Management
    • Learning & Coaching
    • Buyer Engagement
    • Content Automation
    • Strategy & Planning
    • Enablement Intelligence
    • Solutions
    • Sales Enablement Teams
    • Sales Teams
    • Marketing Teams
    • Customer Service Teams
    • Resources
    • Blog
    • Resources Center
    • Trending Topics
    • What is Sales Enablement?
    • What is AI-guided Selling?
    • What is Social Selling?
    • Social Selling Hub
    • Integrations
    • All Integrations
    • Microsoft
    • Google
    • Salesforce
    • Company
    • Contact Us
    • Careers
    • Trust Center
    ISO 27001 Certified by Schellman
    • © 2023 Seismic
    • Terms of Use
    • Privacy Policy
    • Follow us on Linkedin
    • Follow us on Instagram
    • Follow us on Twitter
    • Follow us on YouTube
    • Follow us on Facebook