This blog post is an excerpt from one of Seismic’s recent guides: Is Your Marketing Content Supporting the Sales Process?
As the new year approaches, it is a better time than ever to assess the effectiveness of your marketing and sales support efforts. In our recent guide, we discuss five areas of marketing content and sales support that may affect the efficiency and effectiveness of your sales organization. One of these major areas is updating sales content. As time progresses and your organization matures, it is inevitable that the collateral you created for your first customers becomes outdated and irrelevant. You may have expanded into new markets, your prices may have changed, and you probably tweaked your branding a bit. These changes require updates to numbers, data, logos, and colors, and it can be difficult to keep up with these efficiently. How does your organization win the race against time to efficiently update sales content?
Four questions to address the effectiveness of your content updates:
– Do members of your organization depend on email attachments for the most up-to-date content?
– Is there someone (or multiple people) who are responsible for creating and updating presentations for sales reps?
– Does it take marketing a significant amount of time (2 hours or more) to update a document with fresh and accurate data?
– Do your reps often use content that is off-brand (outdated logos, colors, etc.) because it’s more convenient than waiting for updated content?
If you answered yes to any of the questions above, it may be time to revisit your content updating process and strategy. There are plenty of ways to more efficiently update content, such as having a universal template that all reps can easily access and personalize. This saves time with updates and allows reps to customize just the parts they need to change. Just be sure that reps have access to the most updated version of the template when is template is edited or changed.
This is just one of many ways you can improve your marketing team’s sales support processes. For more, please click the banner below for Seismic’s Marketing Content and Sales Support Assessment.
