This post was originally published by Jenny Boling on lessonly.com.
A successful sales rep has many qualities. They’re organized, a great communicator, problem-solver, and they can look at the big picture. And, working in sales is a big job and we’ve all probably worked with a salesperson of some sort—from cheesy car sales managers with no experience to top salespeople winning everyone over and being promoted to a management position.
What are sales reps responsible for?
Sales reps spend a significant amount of time with clients and customers, so it’s important they have razor-sharp sales skills and techniques in these areas:
- Working with internal departments such as the Marketing or Product teams to engage audiences and clients more deeply
- Building and maintaining client relations
- Meeting and exceeding sales targets
- Possessing a deep knowledge of business product offerings and value propositions
- Following organizational policies and regulations that affect the larger Sales department and entire company
- Proactively pursuing new business and sales opportunities
- Solving problems for clients and customers by developing innovative and tailored sales solutions
- Being a brand ambassador and reflecting company values at all times
Some of these characteristics come naturally for people, and some just don’t. Thanks to the development of sales training courses that can be customized to fit different companies’ needs, these kinds of lessons can offer a great place to start your sales training program.
Go from good to great with a sales training curriculum
Sales can be tiring and involved, but it’s a necessary part of any business. In order to be successful, you need people skills, tenacity, organization, persistence, and a great handshake. If you are bringing on a set of new hires, trying to improve the productivity of current hires, or even offering a refresher to the best sales pros, you need a sales training plan that focuses on sales skills training. We’ve found so many benefits to having a program that doubles-up as a way to sharpen sales skills, such as:
Ramping employee retention
Sales training not only gives sales professionals the nitty-gritty skills they need to be successful, it also encourages a supportive environment and gives them the confidence they need to bloom and grow. This all means that using sales training methods will leave you with team members who feel confident and supported, and who are more likely to stay in their position.
Gaining in-depth knowledge
A sales pro needs to do more than simply follow a script; they need to be capable of engaging in meaningful conversations with prospects and asking exploratory questions that don’t come out as awkward as first date questions. Providing professional types of sales training ensures that salespeople are able to conduct any conversation knowing they need to be effective.
Integrating best practices
Ensuring that “best practices” are indeed best for your team and then making sure they stick is a far more complex than you may think. A professional sales training program will not only educate on best practices but clarify their purpose and significance and how they might apply in your particular story.
Closing more deals
Many salespeople waste time and energy on strategies that are either inefficient or are just not suited for them. Sales training techniques not only equip you with more effective and efficient sales techniques, it can also help you understand which techniques are right for you and which aren’t.
Sales training is worth the effort
You may think that sales should just be a natural skill to enthusiastic and extroverted people. It may be for some, but even ones naturally skilled can improve. Ensure that you are getting the most potential out of your team and invest in training. You will notice the difference in your team once you start to climb the ranks of the best sales training companies. Even if it doesn’t work out between your new sales team and your company, they will be grateful they got to experience your sales training. If you decide to invest in a sales training software, we know a great one. Check us out here.