Skip to content

WHAT CAN SEISMIC DO FOR YOUR BUSINESS? FIND OUT.CALCULATE YOUR ROI

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Calculate Your ROI

      Does Seismic make sense for your business? Find out with our ROI Calculator.

      Calculate Now
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
      • Why Choose Seismic?
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo

How To Make Sure Your LinkedIn Passes The Government Test

By Seismic November 18, 2013 3 min read

Creating a LinkedIn profile is simple, even if you’re not a social networking pro. However, the game changes a bit when you’re speaking in terms of your company. Whether you’re the CMO of your business or you work on the sales side, compliance is essential.

But what are the guidelines you need to abide by after you set up your LinkedIn?

In the past, there were few government standards that companies needed to be mindful of when they created and operated their accounts. Now, the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) have developed regulations to ensure compliance among wealth management firms. Additionally, the SEC and FINRA will be doing spot checks in the future to make sure that companies are sticking to these guidelines. Here is what they will be looking for from you and your business.

1. An explanation of your social media usage
How does your company use social media at a corporate level to conduct business?

2. A detailed outline of your social media strategy
The SEC and FINRA request that firms provide the URLs to all of their social networking websites, the dates that they started using these sites and information about the individuals who update the accounts.

3. An explanation of how the firm’s registered representatives utilize social networking profiles
Details pertaining to the exact dates that the firm started using specific websites and whether the usage continues.

4. Information on how social media content is produced and distributed
Specifically, a portion of your company’s written procedures in regard to the production, approval and distribution of social media communications during the time period of February 4, 2013 through May 4, 2013.

5. Insight into how you maintain compliance
Details on how you train your employees to utilize social media and ensure that your business is always compliant with current regulations.

6. A list of your firm's top 20 producing registered representatives (based on commissioned sales) who used social media for business purposes to interact with retail investors as defined in FINRA Rule 2210(a)(6) during the time period February 4, 2013 through May 4, 2013
Information that needs to be provided includes the full names of these representatives, as well as the dollar amount of sales made and commissions earned during this period of time.

While this may seem like a long checklist, maintaining compliance can ensure that your wealth management firm always falls in line with government regulations.

Are you a financial advisor looking to use LinkedIn for client prospecting? Check out our free guide on how to start growing AUM!

Share

Share on LinkedIn Tweet Me Share on Facebook Share via email

    About the authors

    Seismic

    Seismic

    Read More by Seismic

    SUBSCRIPTION

    Subscribe to our newsletter

    Thank you for subscribing

    EBOOK

    The Seismic Enablement Cloud™: Know More, Engage More, Grow More

    Read the eBook

    EXPLAINER

    What is marketing enablement?

    Read more

    EVENTS & WEBINARS

    Let's meet up!

    Join us!

    CUSTOMER STORY

    Real customers. Real growth!

    Read more

    SEISMIC ROI CALCULATOR

    Grow like the sky's the limit.

    Calculate your ROI
    Scroll Down

    If you made it this far, we must be striking a chord.

    Get a Demo
    Seismic
    • Product
    • Seismic Enablement Cloud™
    • Sales Content Management
    • Learning & Coaching
    • Buyer Engagement
    • Content Automation
    • Strategy & Planning
    • Enablement Intelligence
    • Solutions
    • Sales Enablement Teams
    • Sales Teams
    • Marketing Teams
    • Customer Service Teams
    • Why Seismic
    • Resources
    • Blog
    • Resources Center
    • Trending Topics
    • What is Sales Enablement?
    • What is AI-guided Selling?
    • What is Social Selling?
    • Social Selling Hub
    • Integrations
    • All Integrations
    • Microsoft
    • Google
    • Salesforce
    • Company
    • Contact Us
    • Careers
    • Trust Center
    ISO 27001 Certified by Schellman
    • © 2023 Seismic
    • Terms of Use
    • Privacy Policy
    • Follow us on Linkedin
    • Follow us on Instagram
    • Follow us on Twitter
    • Follow us on YouTube
    • Follow us on Facebook