At the end of every rainbow is thought to be a pot of gold – all for the taking. That being said, it’s hard to resist temptation.
With everyone searching high and low for cloud software solutions, it seems like each company in the industry is attempting to reel in these potential clients. The cloud is still in its infancy, meaning much of the gold is still up for grabs.
Thus far, Salesforce has done a good job of maintaining a firm grasp on the market, but it may be in for some fierce competition.
When Oracle announced its quarterly earnings in December, it followed up with news that it had acquired marketer Responsys for $1.5 billion. It appears that Oracle will be trying to explore different areas of the cloud – such as marketing – in the coming months. Now the question is whether Oracle will be able to delight in the same success as Salesforce.
Salesforce keeps the wheels turning
There are many reasons to love what Salesforce is doing, which is why it’s a clear leader in the cloud software industry. Regardless of what Oracle chooses to do in 2014 to gain an edge, there’s no reason to believe that Salesforce won’t continue to see success as it expands.
Currently, Salesforce has more than 100,000 customers. With the release of Salesforce1, it’s only gaining additional distance from its competitors with features such as the ExactTarget marketing cloud and multiple APIs. Since its launch, the number of Salesforce1 users has nearly doubled.
Whether it’s Oracle or another company that’s going to attempt to make a run at Salesforce, it better be prepared to drop the gloves. This company doesn’t mess around when a pot of gold is at stake.
