Posts By

Kaitlyn Merola

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8 Feb
2017

Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Companies in the life sciences space have a price to pay when caught improperly or illegally promoting a drug or device. Depending on the offense, that price can range anywhere from an FDA-issued warning letter to settlements upwards of tens of millions of dollars. An FDA-issued warning letter can incur costs associated with process overhaul,…

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1 Feb
2017

We’re in the Age of the Customer – B2B Marketers Agree

According to Forrester, we are in the age of the customer.  “Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond.”  In the recent Top 20 B2B Marketing Charts of 2016 deck released by MarketingCharts, it’s apparent that B2B marketers share…

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21 Oct
2015

To Drive Sales Success, Become Your Customers’ Travel Agent

Yesterday morning kicked off the start to what’s been a very exhilarating CEB Sales and Marketing Summit! The first presentation of the morning was presented by CEB’s Brent Adamson, titled The End of Customer Empowerment. Brent did a fantastic job of getting this group of successful sales and marketing pros fired up about this “new…

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26 Oct
2015

How to Atomize Your Marketing Content to Indicate Buyer Readiness

Last week I attended the CEB Sales and Marketing Summit in Las Vegas, and it was a complete whirlwind of new concepts and sessions that I’m so excited to bring back to my team! One of the final breakout sessions I attended was “Unlocking the Power of Content across the Customer Journey” with Pam Boiros…

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9 Jan
2015

5 Ways CMOs Can Shift into the Age of the Customer

In the new age of the customer, it’s imperative that a company’s marketing strategy focuses on the behaviors, needs, and priorities of the customer. Here are five recommendations that CMOs should consider as we shift into this new era of the customer.

24 Mar
2015

3 Ways Marketers Gather and Utilize Data

I was recently reading an insightful excerpt on LinkedIn from Justin Gray, CEO of LeadMD, about the importance of marketing buyer personas. Using buyer personas to segment a group of prospects based on demographic information, geographic location, company characteristics, behavioral data, etc. is a proven method of increasing prospect engagement. The ability to personalize marketing…

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26 May
2015

Three Major Struggles of the Modern Marketer

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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