Blog Category Archive

Life Sciences

VIEW ALL BLOG POSTS

21 Aug
2017

Posted by
Shauna Leighton

Seismic Tech Stack Award Winner in Life Sciences: Part I

I had the wonderful opportunity to chat with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, had the pleasure of speaking with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist Through our conversation, I was able to learn more about their…

CONTINUE

15 Aug
2017

Posted by
Shauna Leighton

4 Best Practices of Account Based Marketing in Life Sciences

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

CONTINUE

1 Aug
2017

Posted by
Shauna Leighton

3 Challenges of Content Marketing in Life Sciences

The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. There’s now more emphasis placed on improving patient outcomes, reducing costs, and utilizing the abundance of available data to continually improve and innovate. While I can sit here and discuss the many nuances of the…

CONTINUE

25 Jul
2017

Posted by
Shauna Leighton

A New Compliance Mechanism for Life Sciences

Remaining innovative and effective when developing products that satisfy unmet patient needs is imperative to the well-being of the population and the healthcare system overall. However, this is met with many challenges as life sciences organizations are faced with an increasing number of regulatory requirements which span across multiple geographies, departments, and business activities. With…

CONTINUE

18 Jul
2017

Posted by
Shauna Leighton

Understanding the New Buying Model in Life Sciences

The times they are a changin’. Though this 1960’s jam by Bob Dylan wasn’t written about the evolving healthcare landscape, we folks in life sciences can still believe he did. And how true these words are today. The healthcare industry has gone under immense transformation in recent years, and even more so now that it’s…

CONTINUE

11 Jul
2017

Posted by
Shauna Leighton

Why Does Marketing Automation Matter in Life Sciences?

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms…

CONTINUE

27 Jun
2017

Posted by
Shauna Leighton

4 Key Takeaways from MedForce Summit

The 2nd annual MedForce Summit commenced in Nashville last week and to say it was a tremendous success would be an understatement. Professionals across various life sciences verticals, including medical devices and pharmaceuticals, gathered together to discuss the significant role of Marketing and Sales within a healthcare organization, the evolving healthcare landscape, and why the…

CONTINUE

13 Jun
2017

Posted by
Shauna Leighton

8 Sessions You Can’t Miss at MedForce Summit

MedForce Summit, happening in the country music capital of the world, is just around the corner, and to get you prepared for this educational event, we’ve mapped out the top sessions you cannot miss: Tuesday, June 20th 9:40AM – Silos no more: crushing barriers between Sales and Marketing [Panel] Amie Borgstrom – Former Global Vice…

CONTINUE

6 Jun
2017

Posted by
Shauna Leighton

3 Key Insights: Healthcare Marketing to Millennials

Millennials. A term that often ignites a few eye rolls, but for what it’s worth, Millennials are the perfect target for life sciences companies. Or, at least that’s how they should be viewed. While chronically ill patients and the aging population often dominate the healthcare spotlight, it’s easy to lose sight of the fact that…

CONTINUE

30 May
2017

Posted by
Shauna Leighton

The Role of Artificial Intelligence in Patient Engagement

Artificial intelligence (AI) has continued to make major headlines as part of the life sciences industry’s trifecta of recent technology trends, and it’s not hard to see why. Research published by MarketsandMarkets projected that the healthcare artificial intelligence market is expected to grow from $667.1 million in 2016 to more than $7.9 billion by 2022,…

CONTINUE