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Life Sciences

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17 Oct
2017

Posted by
Shauna Leighton

8 Digital Transformation Trends to Expect in 2018

Seventy percent of healthcare companies are looking to digitize their operations in order to facilitate growth, according to a recent survey conducted by SAP and Oxford Economics. With personalized medicine and value-based care on the rise, the healthcare industry is finally recognizing the importance of a digital transformation, yet only 2% have completed a digital…

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10 Oct
2017

Posted by
Shauna Leighton

7 Technology Systems You Need for the Precision Era

The technology landscape is increasingly crowded and there’s no escaping it, regardless of industry. With new technologies emerging left and right, and each department needing different platforms that are essential for their job performance, identifying and selecting which technologies are best can be challenging. Learn how your organization can enhance engagement with digital transformation >>…

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3 Oct
2017

Posted by
Shauna Leighton

5 Challenges of Digital Transformation in Healthcare

With Q4 upon us, many healthcare organizations are looking ahead with 2018 planning. Questions such as: “How can my organization prove more value?” and “How can we better engage with our customers?” are sure to be presented when strategizing for the future. But with any new initiative, there will naturally be challenges along the way….

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26 Sep
2017

Posted by
Shauna Leighton

Digital Transformation: The GOAT for Healthcare Organizations

Did you know that a digital transformation for a healthcare organization is like the game of football? Let me explain. Football teams need proper strength and conditioning programs to improve agility and overall athletic ability for elite sport performance. Likewise, each position on a football team has a specific job, and they must work in…

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19 Sep
2017

Posted by
Shauna Leighton

11 Tips for Staying Relevant with Healthcare Marketing

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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12 Sep
2017

Posted by
Shauna Leighton

That’s What She Said: The Importance of Brand Integrity in Life Sciences

That’s what she said: A classic Michael Scott line from one of my favorite TV series, “The Office”. While I won’t be discussing inappropriate innuendos like Mr. Scott, the “that’s what she said” one-liner can easily translate to how Marketing and Sales communicate, which ultimately affects brand integrity. Hear me out on this. Marketing creates…

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6 Sep
2017

Posted by
Shauna Leighton

How to Create Measurable Impact with Sales Enablement

For the life sciences industry, technology and its associated data is the backbone for every business activity. To properly report and measure success with that data, however, is a different story. But, what if you could surround yourself with likeminded individuals to discuss best practices for measuring Sales’ and Marketing’s impact on your organization? Every…

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29 Aug
2017

Posted by
Shauna Leighton

Seismic Tech Stack Award Winner in Life Sciences: Part II

This blog is a continuation of our series with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist What analytics and KPIs are you utilizing to measure the success of your tech stack?…

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21 Aug
2017

Posted by
Shauna Leighton

Seismic Tech Stack Award Winner in Life Sciences: Part I

I had the wonderful opportunity to chat with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, had the pleasure of speaking with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist Through our conversation, I was able to learn more about their…

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15 Aug
2017

Posted by
Shauna Leighton

4 Best Practices of Account Based Marketing in Life Sciences

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

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