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Life Sciences

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8 Feb
2017

Posted by
Kaitlyn Merola

Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Companies in the life sciences space have a price to pay when caught improperly or illegally promoting a drug or device. Depending on the offense, that price can range anywhere from an FDA-issued warning letter to settlements upwards of tens of millions of dollars. An FDA-issued warning letter can incur costs associated with process overhaul,…

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24 Jan
2017

Posted by
Chris Monaco

Sales Enablement in Life Sciences: An Interview, Part 2

Below is part two of my conversation with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, as we continued to discuss his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. You can check out Part…

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17 Jan
2017

Posted by
Chris Monaco

Sales Enablement in Life Sciences: An Interview

I recently sat down with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, and took the opportunity to ask him a few questions about his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. Below is…

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7 Dec
2016

Posted by
Anne Lorenzano

3 Things We Learned at eXl’s Content Marketing for Life Sciences

Last week, eXl hosted the 5th annual Content Marketing for Life Sciences Conference in Philadelphia, PA. Speakers demonstrated how the most successful brands provide value to their customers by speaking to their specific challenges and goals, and not a particular product. This was Seismic’s first year attending the conference, and to say we learned a…

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30 Nov
2016

Posted by
Anne Lorenzano

4 Sessions to Follow at the Content Marketing for Life Sciences Conference

This coming Thursday and Friday, ExL will be hosting the 5th Annual Content Marketing for Life Sciences Conference in Philadelphia, PA and Seismic will be in attendance! The event’s program explores best practices for content development within the highly regulated life sciences industry, identifies various content marketing distribution channels and demonstrates how to develop timely,…

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15 Nov
2016

Posted by
Anne Lorenzano

10 Tweets from FDA’s Public Hearing on Off-Label Promotion

Last week, the FDA held a 2-day public hearing on “Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.” The meeting addressed the longstanding disagreement between the FDA and medical product manufacturers regarding the communication of off-label information. The dispute stems from the fact that physicians are allowed to prescribe a medicine or…

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7 Nov
2016

Posted by
Anne Lorenzano

Everything You Need to Know About This Week’s FDA Public Hearing

This week the FDA is hosting a 2-day public hearing to obtain input on issues related to company communications for FDA-regulated medical products. Let’s break down some of the specifics. What is it? This is a public meeting meant to give drug and device manufacturers the opportunity to share with the FDA how they would…

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31 Oct
2016

Posted by
Anne Lorenzano

3 Questions to Answer About your Customer Before Launching a New Device

Launching a product is exciting for any medical device company—whether it’s your first or thousandth. Seeing an idea evolve from an initial sketch to an actual treatment method that will have a direct impact on humans is an incredible achievement, especially to the countless individuals that have spent countless hours working to bring the product…

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12 Oct
2016

Posted by
Anne Lorenzano

Top Takeaways from the 2016 American Medical Device Summit

Last week, over 200 regulators, engineers and company executives from across the US attended the 3rd Annual American Medical Device Summit. The event’s program explored the challenges and opportunities in product development, quality management, speed to commercialization and regulatory harmonization. Attendees witnessed first-hand case studies and walked away with strategic insights to streamline processes, reduce…

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4 Oct
2016

Posted by
Anne Lorenzano

4 Sessions to Follow at The American Medical Device Summit

  This coming Wednesday and Thursday, Generis will be hosting the 3rd Annual American Medical Device Summit in Chicago, Illinois. The event’s program explores the challenges and opportunities in product development, quality management, speed to commercialization and regulatory harmonization. Attendees can expect first-hand case studies and walk away with strategic insights to streamline processes, reduce…

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