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Life Sciences

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13 Jun
2017

Posted by
Shauna Leighton

8 Sessions You Can’t Miss at MedForce Summit

MedForce Summit, happening in the country music capital of the world, is just around the corner, and to get you prepared for this educational event, we’ve mapped out the top sessions you cannot miss: Tuesday, June 20th 9:40AM – Silos no more: crushing barriers between Sales and Marketing [Panel] Amie Borgstrom – Former Global Vice…

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6 Jun
2017

Posted by
Shauna Leighton

3 Key Insights: Healthcare Marketing to Millennials

Millennials. A term that often ignites a few eye rolls, but for what it’s worth, Millennials are the perfect target for life sciences companies. Or, at least that’s how they should be viewed. While chronically ill patients and the aging population often dominate the healthcare spotlight, it’s easy to lose sight of the fact that…

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30 May
2017

Posted by
Shauna Leighton

The Role of Artificial Intelligence in Patient Engagement

Artificial intelligence (AI) has continued to make major headlines as part of the life sciences industry’s trifecta of recent technology trends, and it’s not hard to see why. Research published by MarketsandMarkets projected that the healthcare artificial intelligence market is expected to grow from $667.1 million in 2016 to more than $7.9 billion by 2022,…

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26 Apr
2017

Posted by
Shauna Leighton

Compliance is Key: 4 Life Sciences Verticals that Need Sales Enablement

Biotechnology. Diagnostics. Medical Devices. Pharmaceuticals. What do these four life sciences verticals have in common? The need for compliant content. In such a highly-regulated industry, life sciences companies are under pressure to reduce operational costs and increase efficiency, all while improving patient outcomes. They’re responsible for making sure that their drugs, devices, or tests are safe and…

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19 Apr
2017

Posted by
Shauna Leighton

3 Ways Sales Enablement is Shaking Up Life Sciences

While life science companies are some of the most innovative organizations, it’s been said that the healthcare industry is typically five years behind technology trends. Although it’s usually the end user or regulatory requirements that hamper adoption and onboarding, it doesn’t mean that Marketing and Sales need to suffer from a lack of technological advancements…

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12 Apr
2017

Posted by
Shauna Leighton

The Power of Personalized Content for a Personalized Medical Movement

As a marketer, ensuring that the right message is delivered to the right person at the right time can be challenging. Perhaps a company’s buyer personas are mapped out, everyone understands each stage of the buyer’s journey, and all content efforts are streamlined, but does that mean they really know their customer? With a wide range…

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10 Apr
2017

Posted by
Shauna Leighton

How to Create Your Own Integrated Delivery System for Greater Efficiency

Optimize Performance with an Integrated Strategy In an evolving healthcare landscape, guaranteeing quality and compliant content can be challenging as there are more and more channels for information sharing. Consider how long a list of these channels might be for a life sciences company—now consider how important it is to maintain every one of those…

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8 Feb
2017

Posted by
Kaitlyn Merola

Patient Lives are Paramount – Avoid These 3 Content Oversights to Mitigate Misinformation

Companies in the life sciences space have a price to pay when caught improperly or illegally promoting a drug or device. Depending on the offense, that price can range anywhere from an FDA-issued warning letter to settlements upwards of tens of millions of dollars. An FDA-issued warning letter can incur costs associated with process overhaul,…

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24 Jan
2017

Posted by
Chris Monaco

Sales Enablement in Life Sciences: An Interview, Part 2

Below is part two of my conversation with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, as we continued to discuss his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. You can check out Part…

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17 Jan
2017

Posted by
Chris Monaco

Sales Enablement in Life Sciences: An Interview

I recently sat down with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, and took the opportunity to ask him a few questions about his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. Below is…

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