Blog Category Archive

Marketing

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18 Oct
2017

Posted by
Matt Ellis

Content Marketers Need Marketing Analytics

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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5 Oct
2017

Posted by
Matt Ellis

Marketing Analytics are Critical for Success

Sales has a ton of tools at their disposal to measure the effectiveness of their efforts and the ROI of different activities. CRMs allow sellers to record every single interaction they have with a buyer and track the entire lifecycle of a deal. Using these analytics gives Sales plenty of insights that can be pored…

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26 Sep
2017

Posted by
Matt Ellis

1 Surprising Thing Marketers Believe

On some deep level, marketers have a belief that all of the content they create serves a greater purpose that ultimately drives revenue for the organization. They may not say it out loud and indeed know that it’s not necessarily true, but there is a secret hope that everything they touch will move the needle….

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21 Sep
2017

Posted by
Matt Ellis

3 Ways Sellers Fail Buyers

Decision-makers are smarter than ever and enter the buying process equipped with knowledge about exactly what pains they are feeling and what solutions they are seeking out. In fact, CEB reports “Customers are already 57% through the purchase process before they approach a supplier.” This means when buyers do begin outreach to vendors, they are…

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19 Sep
2017

Posted by
Shauna Leighton

11 Tips for Staying Relevant with Healthcare Marketing

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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15 Sep
2017

Posted by
Matt Ellis

Take Advantage of Account Based Marketing

The way the discourse shifts in today’s world can make topics that have only been in the zeitgeist for a little while feel like ancient news. After being discussed passionately and intensely for a period of time, any topic is liable to sound stale and people will naturally move on. A new idea or topic…

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8 Sep
2017

Posted by
Matt Ellis

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to…

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31 Aug
2017

Posted by
Matt Ellis

Driving Sales and Marketing Enablement Success at Seismic Shift

This year’s edition of Seismic Shift – our annual user conference – is shaping up to be the biggest and best yet. People from all around the world are set to travel to San Diego for the conference taking place October 2nd – October 5th. Across the four days, attendees will hear from speakers, network…

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17 Aug
2017

Posted by
Matt Ellis

1 Surprising Stat About Marketing Automation Platforms

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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15 Aug
2017

Posted by
Shauna Leighton

4 Best Practices of Account Based Marketing in Life Sciences

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

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