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Marketing

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23 Mar
2017

Posted by
Jon Freeberg

3 Ways to Create Content That Sales Loves

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Jon Freeberg, Customer Success Manager. This might be…

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14 Mar
2017

Posted by
Matt Ellis

Measuring Account Based Marketing Success

Account Based Marketing comes with expectations that it will lead to success and drive growth, and rightly so. Teams are reconfigured, resources are allocated in new ways, and traditional strategies are deployed differently. It’s a significant undertaking for any organization – and requires plenty of planning. To start with, you need to gain a full…

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8 Mar
2017

Posted by
Matt Ellis

Before and After: Life as a Marketer with Content Analytics

For too long, the lives of marketers have been dictated by unreliable data, dubious correlations, and hearsay. The content Marketing creates has traditionally been created without keen insights into how past pieces have performed. Sure, there are statistics like page visits, bounce rates, email opens and clicks. However, these are superficial looks at engagement that…

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6 Mar
2017

Posted by
Matt Ellis

An Account Based Marketing Framework

Account Based Marketing as a strategy is not something that can be undertaken on a whim. It takes a serious level of commitment and strategizing to produce worthwhile results; there are no half-measures when it comes to ABM. But, this strategy is not restricted to particular types of organizations. Any organization can implement Account Based…

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1 Mar
2017

Posted by
Matt Ellis

Traditional Marketing Playbooks for Account Based Marketing

In a survey of 120 marketers, Forrester found that “73% agreed that [Account Based Marketing] is a term that lacks specific meaning and is used inconsistently today.” That finding is unsurprising because Account Based Marketing (ABM) as it currently stands has many different definitions. Marketo defines ABM as a “strategy that concentrates sales and marketing…

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13 Feb
2017

Posted by
Matt Ellis

Is Your Marketing Content Enabling Sales in Every Stage of Your Buyer’s Journey?

With the increased prevalence of CRM software and Marketing Automation Platforms (73% of companies use a CRM and 49% use a MAP), the barriers between Sales and Marketing should be dissolving. These robust tools aim to improve processes, provide valuable information, and serve as one-stop repositories. So why do these systems – even when they’re…

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1 Feb
2017

Posted by
Kaitlyn Merola

We’re in the Age of the Customer – B2B Marketers Agree

According to Forrester, we are in the age of the customer.  “Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond.”  In the recent Top 20 B2B Marketing Charts of 2016 deck released by MarketingCharts, it’s apparent that B2B marketers share…

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26 Jan
2017

Posted by
Blake Grubbs

5 Reasons Why Marketing is Letting Sales Down

Marketing as a discipline has undergone a dramatic transformation over the past 20 years. Twenty years ago, marketers were tasked with generating brand awareness without much of a way to measure its impact or prove its value.  Ten years ago, marketing entered the Lead Gen era: marketing began leveraging content marketing and an assortment of…

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8 Dec
2016

Posted by
Alyssa Drury

You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

Sales enablement automation, digital asset management for sales, content automation, sales asset management. Whatever your preferred term for sales enablement is, there’s no doubting its importance to sales productivity and its current relevance in the B2B technology market. Earlier this week, Forrester released The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, its first assessment…

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10 Nov
2016

Posted by
Alyssa Drury

4 Major Challenges of Proposal and RFP Generation

Proposals are usually requested during the final stages of the sales process. All of the effort a salesperson has put into building awareness, rapport and trust with a buyer has paid off, and it has culminated with the opportunity to submit a written offer. Regardless of whether this offer is a simple proposal or an…

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