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Marketing

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17 Aug
2017

Posted by
Matt Ellis

1 Surprising Stat About Marketing Automation Platforms

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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15 Aug
2017

Posted by
Shauna Leighton

4 Best Practices of Account Based Marketing in Life Sciences

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

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2 Aug
2017

Posted by
Matt Ellis

4 Challenges of Working Remotely in Sales

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the third in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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1 Aug
2017

Posted by
Shauna Leighton

3 Challenges of Content Marketing in Life Sciences

The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. There’s now more emphasis placed on improving patient outcomes, reducing costs, and utilizing the abundance of available data to continually improve and innovate. While I can sit here and discuss the many nuances of the…

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26 Jul
2017

Posted by
Matt Ellis

3 Successful Qualities of a Sales Coach

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the second in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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12 Jul
2017

Posted by
Matt Ellis

2 Reasons to Embrace Marketing AI

Artificial intelligence is slowly but surely gaining a foothold in every department in every industry. Technological advances show no signs of slowing and artificial intelligence will only become more crucial as time marches forward. Marketing is no exception when it comes to the proliferation of AI. As marketing tactics and techniques become more sophisticated, artificial…

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11 Jul
2017

Posted by
Shauna Leighton

Why Does Marketing Automation Matter in Life Sciences?

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms…

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29 Jun
2017

Posted by
Matt Ellis

Buyers Want Sellers Prepared and Content Personalized

Salesforce recently released their 2017 State of Marketing report. It’s the fourth annual bird’s eye view of the marketing landscape released by the company. The survey of over 3,500 marketing leaders from around the globe is an important litmus test for marketing professionals and their efforts. The report covers a range of topics and provides…

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21 Jun
2017

Posted by
Matt Ellis

Presentation Management Is Crucial

Presentations are the lifeblood of any sales team. How an organization performs when pitching their services or solutions is crucial to the chances of closing a deal. Being in the same room with a buyer and being able to effectively speak to their needs in a clear, effective way can make the difference between you…

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14 Jun
2017

Posted by
Matt Ellis

Account Based Marketing Is Here To Stay, No Matter the Name

Once upon a time, two teenagers fell in love. However, their respective families were enemies and forbade the two from seeing one another. As teenagers are wont to do, they disobeyed this order and then explained why it held no water in the first place. “A rose by any other name would smell as sweet,”…

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