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Marketing

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21 Jun
2017

Posted by
Matt Ellis

Presentation Management Is Crucial

Presentations are the lifeblood of any sales team. How an organization performs when pitching their services or solutions is crucial to the chances of closing a deal. Being in the same room with a buyer and being able to effectively speak to their needs in a clear, effective way can make the difference between you…

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14 Jun
2017

Posted by
Matt Ellis

Account Based Marketing Is Here To Stay, No Matter the Name

Once upon a time, two teenagers fell in love. However, their respective families were enemies and forbade the two from seeing one another. As teenagers are wont to do, they disobeyed this order and then explained why it held no water in the first place. “A rose by any other name would smell as sweet,”…

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7 Jun
2017

Posted by
Matt Ellis

2 Necessary Components of a Successful Sales Communication Strategy

Sales communication is a wide open frontier. There is no surefire solution that solves all of the needs of every organization. While there are generally excepted tenets of any sales communication strategy—and it is accepted that a strategy is necessary for complying with sales enablement best practices—many organizations find themselves implementing a hodgepodge of ideas….

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6 Jun
2017

Posted by
Shauna Leighton

3 Key Insights: Healthcare Marketing to Millennials

Millennials. A term that often ignites a few eye rolls, but for what it’s worth, Millennials are the perfect target for life sciences companies. Or, at least that’s how they should be viewed. While chronically ill patients and the aging population often dominate the healthcare spotlight, it’s easy to lose sight of the fact that…

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31 May
2017

Posted by
Matt Ellis

A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

Sales enablement is a holistic approach to improving Sales and Marketing’s alignment by effectively managing content, tracking content utilization & engagement analytics, personalizing content along every stage of the buyer’s journey, and providing both departments with the resources necessary to be as successful as possible. Many different tactics and disciplines are under the sales enablement…

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24 May
2017

Posted by
Matt Ellis

2 Success Stories from SiriusDecisions Summit 2017

There were so many sessions happening that it was physically impossible to see everything. Tough decisions had to be made left and right when hustling from room to room. Even during the sessions it was a daunting task to take in everything being said. There are probably people getting back from the conference who have…

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23 May
2017

Posted by
Shauna Leighton

Top 3 Takeaways from the MedDev eMarketing Summit West

The 2nd annual MedDev eMarketing Summit commenced in San Diego last week, and it was filled with over 20 educational sessions and 15 key opinion leaders that shared their expertise on Marketing’s role in the medical device industry. With the overall theme of how to effectively initiate and leverage a digital marketing campaign for product…

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19 May
2017

Posted by
Matt Ellis

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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18 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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17 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 1 Takeaways: Account Based Marketing Tactics

It’s never sound scientific or mathematical practice to draw conclusions from a small sample size. However, on the first day of SiriusDecisions Summit 2017 a clear theme presented itself from the very first session: account based marketing (ABM) is here to stay. At the beginning of the SiriusFoundations session on account based marketing, Matt Senatore…

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