Blog Category Archive

Sales Enablement

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27 Mar
2017

Posted by
Amber Mellano

5 Questions Sales Will Have About Sales Enablement

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Amber Mellano, Senior Solutions Consultant. As a Senior…

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23 Mar
2017

Posted by
Jon Freeberg

3 Ways to Create Content That Sales Loves

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Jon Freeberg, Customer Success Manager. This might be…

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8 Mar
2017

Posted by
Matt Ellis

Before and After: Life as a Marketer with Content Analytics

For too long, the lives of marketers have been dictated by unreliable data, dubious correlations, and hearsay. The content Marketing creates has traditionally been created without keen insights into how past pieces have performed. Sure, there are statistics like page visits, bounce rates, email opens and clicks. However, these are superficial looks at engagement that…

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6 Mar
2017

Posted by
Matt Ellis

An Account Based Marketing Framework

Account Based Marketing as a strategy is not something that can be undertaken on a whim. It takes a serious level of commitment and strategizing to produce worthwhile results; there are no half-measures when it comes to ABM. But, this strategy is not restricted to particular types of organizations. Any organization can implement Account Based…

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21 Feb
2017

Posted by
Matt Ellis

Today’s Sellers and the Rise of Account Based Marketing

A Demandbase survey found that “71% of B2B organizations are either using [Account Based Marketing], interested in adopting the strategy or are testing it.” Account Based Marketing (ABM) is clearly a strategy many organizations are implementing to improve their selling. But, what is Account Based Marketing? ABM as it currently stands has many different definitions….

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13 Feb
2017

Posted by
Matt Ellis

Is Your Marketing Content Enabling Sales in Every Stage of Your Buyer’s Journey?

With the increased prevalence of CRM software and Marketing Automation Platforms (73% of companies use a CRM and 49% use a MAP), the barriers between Sales and Marketing should be dissolving. These robust tools aim to improve processes, provide valuable information, and serve as one-stop repositories. So why do these systems – even when they’re…

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18 Jan
2017

Posted by
Chris Monaco

Sales Enablement Problems and Solutions [Infographic]

In addition to helping enterprises gauge the maturity of their sales enablement processes, one of the main reasons Seismic conducted a sales enablement grader survey last year was to glean insight into the problems and pressures sales and marketing professionals faced when they chose to ramp up their sales enablement efforts. The below infographic, based…

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10 Jan
2017

Posted by
Chris Monaco

Sales Enablement Optimization: It’s Time to Get Strategic

Despite sales enablement being a top priority for executives in the new year, sales enablement programs are still struggling to meet strategic organizational goals due to a lack of formalized processes and technologies surrounding the initiative. There’s no doubt that organizations need sales enablement, but the way it is being addressed, implemented and bolstered by…

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5 Jan
2017

Posted by
Chris Monaco

12 Must-Have KPIs of Sales Enablement

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators…

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14 Dec
2016

Posted by
Alyssa Drury

How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, Forrester’s first assessment and evaluation of the sales enablement automation (SEA) space, was released last week. The report aims to help sales enablement practitioners navigate their daily challenges and strategic goals to choose the right vendor to empower their teams. But sales enablement vendors don’t just…

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