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Sales Enablement

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19 May
2017

Posted by
Matt Ellis

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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18 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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17 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 1 Takeaways: Account Based Marketing Tactics

It’s never sound scientific or mathematical practice to draw conclusions from a small sample size. However, on the first day of SiriusDecisions Summit 2017 a clear theme presented itself from the very first session: account based marketing (ABM) is here to stay. At the beginning of the SiriusFoundations session on account based marketing, Matt Senatore…

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15 May
2017

Posted by
Matt Ellis

Seismic and Brainshark’s Partnership: CEO Q&A

According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is a training and sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end…

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11 May
2017

Posted by
Matt Ellis

9 Must-See Sessions at SiriusDecisions Summit 2017

This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different. The schedule…

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10 May
2017

Posted by
Matt Ellis

3 Steps for a Successful Sales Enablement Implementation

Sales enablement is typically discussed in grand, sweeping terms. The effects of implementing a solution are said to be revolutionary and game-changing. Marketing will be able to create better content faster. Sales will be able to improve their outreaches with personalized content and gain deeper insights with engagement analytics. Sales and Marketing will align, and…

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3 May
2017

Posted by
Matt Ellis

Account Based Marketing Tactics with Jarod Greene

Ask Jarod Greene, VP of Product Marketing at Cherwell, if he and his team are executing on a traditional account based marketing (ABM) strategy and he’ll tell you not really. But in conversation with him, it’s clear that the new direction he’s moving his team in, and the solutions he’s utilizing, are exactly the kind…

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2 May
2017

Posted by
Shauna Leighton

5 Unexpected Benefits of Sales Enablement for Medical Device Companies

At first take, the core argument for deploying a sales enablement solution within life sciences—to efficiently remain compliant in a heavily-regulated environment—is nothing unfamiliar to industry professionals. However, there are several additional benefits of sales enablement for medical device companies that often go unnoticed: Synchronizes Tech Stacks Given the complex makeup of medical devices, utilizing…

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26 Apr
2017

Posted by
Shauna Leighton

Compliance is Key: 4 Life Sciences Verticals that Need Sales Enablement

Biotechnology. Diagnostics. Medical Devices. Pharmaceuticals. What do these four life sciences verticals have in common? The need for compliant content. In such a highly-regulated industry, life sciences companies are under pressure to reduce operational costs and increase efficiency, all while improving patient outcomes. They’re responsible for making sure that their drugs, devices, or tests are safe and…

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25 Apr
2017

Posted by
Matt Ellis

The 2 Types of Content in Sales Asset Management

The importance of storing content in one central repository is well understood by now. When content is stored in disparate systems, productivity plummets as time is spent searching for a particular piece. Both Marketing and Sales benefit from having a dedicated library for content. Marketing gains a new level of control for ensuring that the…

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