Blog Category Archive

Sales Enablement

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13 Feb
2017

Posted by
Matt Ellis

Is Your Marketing Content Enabling Sales in Every Stage of Your Buyer’s Journey?

With the increased prevalence of CRM software and Marketing Automation Platforms (73% of companies use a CRM and 49% use a MAP), the barriers between Sales and Marketing should be dissolving. These robust tools aim to improve processes, provide valuable information, and serve as one-stop repositories. So why do these systems – even when they’re…

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18 Jan
2017

Posted by
Chris Monaco

Sales Enablement Problems and Solutions [Infographic]

In addition to helping enterprises gauge the maturity of their sales enablement processes, one of the main reasons Seismic conducted a sales enablement grader survey last year was to glean insight into the problems and pressures sales and marketing professionals faced when they chose to ramp up their sales enablement efforts. The below infographic, based…

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10 Jan
2017

Posted by
Chris Monaco

Sales Enablement Optimization: It’s Time to Get Strategic

Despite sales enablement being a top priority for executives in the new year, sales enablement programs are still struggling to meet strategic organizational goals due to a lack of formalized processes and technologies surrounding the initiative. There’s no doubt that organizations need sales enablement, but the way it is being addressed, implemented and bolstered by…

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5 Jan
2017

Posted by
Chris Monaco

12 Must-Have KPIs of Sales Enablement

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators…

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14 Dec
2016

Posted by
Alyssa Drury

How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, Forrester’s first assessment and evaluation of the sales enablement automation (SEA) space, was released last week. The report aims to help sales enablement practitioners navigate their daily challenges and strategic goals to choose the right vendor to empower their teams. But sales enablement vendors don’t just…

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8 Dec
2016

Posted by
Alyssa Drury

You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

Sales enablement automation, digital asset management for sales, content automation, sales asset management. Whatever your preferred term for sales enablement is, there’s no doubting its importance to sales productivity and its current relevance in the B2B technology market. Earlier this week, Forrester released The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, its first assessment…

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16 Nov
2016

Posted by
Alyssa Drury

Sales Enablement: Aligning Sales Training to Corporate Objectives

This Friday, November 18, the Sales Enablement Society will be having its first national meeting in Palm Beach, Florida. The Society was created by sales enablement practitioners to elevate the role and process of enablement to a more strategic level, and over the past few months has gained considerable traction with multiple local meet-ups and…

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1 Nov
2016

Posted by
Alyssa Drury

How to Drive Incremental Revenue through Sales Enablement

What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment—a proactive function that actually enables sales to sell more, sell higher and sell faster? According…

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11 Oct
2016

Posted by
Alyssa Drury

Why Sales Enablement Must Operate as a Business Within a Business

  Over the last few months, the Sales Enablement Society has been growing to new heights, bringing together sales enablement practitioners all over the country to better define their roles and goals in a more strategic manner. At the first few meet-ups I attended this past summer, it was clear that the attendees were all…

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29 Sep
2016

Posted by
Alyssa Drury

5 Lessons on Marketing’s Role in Sales Enablement

One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives. Marketing plays an integral role in sales enablement, but it is often thought of as a sales responsibility, causing tension between the two departments when marketing starts to get involved in sales activities…

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