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19 May
2017

Posted by
Matt Ellis

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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18 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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17 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 1 Takeaways: Account Based Marketing Tactics

It’s never sound scientific or mathematical practice to draw conclusions from a small sample size. However, on the first day of SiriusDecisions Summit 2017 a clear theme presented itself from the very first session: account based marketing (ABM) is here to stay. At the beginning of the SiriusFoundations session on account based marketing, Matt Senatore…

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15 May
2017

Posted by
Matt Ellis

Seismic and Brainshark’s Partnership: CEO Q&A

According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is a training and sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end…

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11 May
2017

Posted by
Matt Ellis

9 Must-See Sessions at SiriusDecisions Summit 2017

This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different. The schedule…

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3 May
2017

Posted by
Matt Ellis

Account Based Marketing Tactics with Jarod Greene

Ask Jarod Greene, VP of Product Marketing at Cherwell, if he and his team are executing on a traditional account based marketing (ABM) strategy and he’ll tell you not really. But in conversation with him, it’s clear that the new direction he’s moving his team in, and the solutions he’s utilizing, are exactly the kind…

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25 Apr
2017

Posted by
Matt Ellis

The 2 Types of Content in Sales Asset Management

The importance of storing content in one central repository is well understood by now. When content is stored in disparate systems, productivity plummets as time is spent searching for a particular piece. Both Marketing and Sales benefit from having a dedicated library for content. Marketing gains a new level of control for ensuring that the…

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18 Apr
2017

Posted by
Matt Ellis

Why Sales Team Managers Should Leverage Sales Enablement

Sales managers, more than anything, are coaches. Their job is to put their team in a position to succeed by providing them with tools, strategies, and encouragement that helps reps sell better. To do this managers need to be constantly on the search for tactics and resources that will aid them in their efforts to…

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11 Apr
2017

Posted by
Matt Ellis

Sales Enablement Best Practices

Despite rapid growth and expansion, the sales enablement field is relatively young. As such, accepted standards and best practices can quickly change as new solutions are built or more research is conducted. In an attempt to get a handle on this emerging market, late last year Forrester released an industry defining report that determined the…

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5 Apr
2017

Posted by
Matt Ellis

3 Tips to Keep Sales On-Brand

There are many roadblocks and hurdles that block the path for true Sales and Marketing alignment. Oftentimes it seems like the two departments are competing entities rather than members of the same team striving towards the same goals. Overcoming the obstacles that divide and cause disharmony requires a level of honest self-assessment. And, as with…

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