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Sales

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27 Mar
2017

Posted by
Amber Mellano

5 Questions Sales Will Have About Sales Enablement

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Amber Mellano, Senior Solutions Consultant. As a Senior…

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23 Mar
2017

Posted by
Jon Freeberg

3 Ways to Create Content That Sales Loves

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Jon Freeberg, Customer Success Manager. This might be…

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14 Mar
2017

Posted by
Matt Ellis

Measuring Account Based Marketing Success

Account Based Marketing comes with expectations that it will lead to success and drive growth, and rightly so. Teams are reconfigured, resources are allocated in new ways, and traditional strategies are deployed differently. It’s a significant undertaking for any organization – and requires plenty of planning. To start with, you need to gain a full…

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21 Feb
2017

Posted by
Matt Ellis

Today’s Sellers and the Rise of Account Based Marketing

A Demandbase survey found that “71% of B2B organizations are either using [Account Based Marketing], interested in adopting the strategy or are testing it.” Account Based Marketing (ABM) is clearly a strategy many organizations are implementing to improve their selling. But, what is Account Based Marketing? ABM as it currently stands has many different definitions….

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14 Dec
2016

Posted by
Alyssa Drury

How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, Forrester’s first assessment and evaluation of the sales enablement automation (SEA) space, was released last week. The report aims to help sales enablement practitioners navigate their daily challenges and strategic goals to choose the right vendor to empower their teams. But sales enablement vendors don’t just…

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10 Aug
2016

Posted by
Alyssa Drury

What’s all the Hype? Highlights from Gartner’s CRM Sales Hype Cycle Report

The complexity of a sales technology investment today is lightyears away from what it was just a decade ago. Buyers are more educated and informed, the sales software and applications space is saturated and flourishing, and sales organizations have a full plate when it comes to choosing the right tools to enable their teams to…

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23 Jun
2016

Posted by
Alyssa Drury

Dispelling the Confusion Surrounding Marketing Content Technology

Sales and marketing technology has skyrocketed in the past few years—in terms of hype, industry and investment. The historic successes of CRM and MAP solutions, for example, have opened the doors for hundreds of other sales and marketing tools to help organizations operate more efficiently and effectively. But the proliferation of tools has made it…

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2 Jun
2016

Posted by
Alyssa Drury

The Most Important Things I Learned at the SiriusDecisions Summit

B2B conferences—especially those hosted by analyst firms—are one of the most beneficial ways to gain industry knowledge, learn best practices, and rethink some of the ways our organizations function. While we always leave feeling empowered with new research and a grand plan to help our teams excel, by the time we get back to a…

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27 May
2016

Posted by
Alyssa Drury

Top 15 Tweets from #SDSummit 2016

Hashtags are a powerful tool for connecting people with shared interests over social media. Imagine, then, what happens when 2,500 B2B sales and marketing leaders use the same hashtag to share industry trends, research findings (and haikus?)  for four days straight. It happened this past week at the SiriusDecisions Summit in Nashville, and there was no…

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26 May
2016

Posted by
Alyssa Drury

5 F’s of Understanding Buyers’ Needs

You’ve heard it explained multiple times in varying nuances: the buyer is now in control of their purchase process. The buyer is in the driver’s seat. Sales reps need to adjust to the buyer, not the other way around. It’s no secret that increased information, content and data has resulted in a power shift of…

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