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Tag: marketing and sales alignment

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9 Feb
2016

Posted by
Alyssa Drury

4 Stale Strategies Refreshed for Winning Sales Organizations

It’s 2016. Why aren’t sales organizations acting like it? In the past two years, there’s been a 69 percent increase in sales enablement technology spend in B2B organizations, but only 54.6 percent of sales professionals produced enough revenue to meet quota in 2015. Sales technology has modernized faster than sales leaders’ mindsets, leaving teams with…

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6 Aug
2015

Posted by
Alyssa Drury

3 Major Challenges of Channel Sales Enablement

Creating, updating, managing and delivering sales content is hard enough with singular sales and marketing teams working in a linear relationship. In most cases, you’ll have sales reps saving materials locally and editing them manually, marketing will always bottleneck when manual mass updates are needed, and messaging will inevitably become off-brand and off-message when reps…

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8 Sep
2015

Posted by
Michael Cheung

The Importance of Marketing Visibility into Outside Sales Activities

Have you seen the recent video in the Huffington Post that showed the first day of kindergarten from the point of view of a new student? A curious and proactive father strapped a GoPro on his daughter and was able to see all of her adventures unfold. This father was curious of his daughter’s experiences,…

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23 Nov
2015

Posted by
Alyssa Drury

5 Things You Need To Know About Predictive Content

  “Predictive” is everywhere in marketing these days. Predictive analytics help marketers use past performances to direct new programs and predict the results; predictive lead generation allows marketers to leverage external lead data to find prospects that have the highest conversion potential; and predictive content is regarded as the new frontier of marketing efficiency and…

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14 May
2015

Posted by
Alyssa Drury

Why Marketing Enablement is Necessary for Sales Success

We talk quite a bit about sales enablement on this blog. We love sharing ways that marketing and sales operations teams can help sales organizations improve their processes and sell more effectively. But if marketing isn’t working efficiently, they are going to have a lot of trouble helping sales succeed. This is where marketing enablement comes…

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26 May
2015

Posted by
Kaitlyn Merola

Three Major Struggles of the Modern Marketer

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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