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Tag: marketing enablement

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29 Sep
2016

Posted by
Alyssa Drury

5 Lessons on Marketing’s Role in Sales Enablement

One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives. Marketing plays an integral role in sales enablement, but it is often thought of as a sales responsibility, causing tension between the two departments when marketing starts to getĀ involved in sales activities…

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14 May
2015

Posted by
Alyssa Drury

Why Marketing Enablement is Necessary for Sales Success

We talk quite a bit about sales enablement on this blog. We love sharing ways thatĀ marketing and sales operations teams can help sales organizations improve their processes and sell more effectively. But if marketing isn’t working efficiently, they are going to have a lot of trouble helping sales succeed. This is where marketing enablement comes…

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