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Tag: sales enablement

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31 May
2017

Posted by
Matt Ellis

A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

Sales enablement is a holistic approach to improving Sales and Marketing’s alignment by effectively managing content, tracking content utilization & engagement analytics, personalizing content along every stage of the buyer’s journey, and providing both departments with the resources necessary to be as successful as possible. Many different tactics and disciplines are under the sales enablement…

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24 May
2017

Posted by
Matt Ellis

2 Success Stories from SiriusDecisions Summit 2017

There were so many sessions happening that it was physically impossible to see everything. Tough decisions had to be made left and right when hustling from room to room. Even during the sessions it was a daunting task to take in everything being said. There are probably people getting back from the conference who have…

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19 May
2017

Posted by
Matt Ellis

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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18 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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15 May
2017

Posted by
Matt Ellis

Seismic and Brainshark’s Partnership: CEO Q&A

According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is a training and sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end…

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11 May
2017

Posted by
Matt Ellis

9 Must-See Sessions at SiriusDecisions Summit 2017

This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different. The schedule…

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10 May
2017

Posted by
Matt Ellis

3 Steps for a Successful Sales Enablement Implementation

Sales enablement is typically discussed in grand, sweeping terms. The effects of implementing a solution are said to be revolutionary and game-changing. Marketing will be able to create better content faster. Sales will be able to improve their outreaches with personalized content and gain deeper insights with engagement analytics. Sales and Marketing will align, and…

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3 May
2017

Posted by
Matt Ellis

Account Based Marketing Tactics with Jarod Greene

Ask Jarod Greene, VP of Product Marketing at Cherwell, if he and his team are executing on a traditional account based marketing (ABM) strategy and he’ll tell you not really. But in conversation with him, it’s clear that the new direction he’s moving his team in, and the solutions he’s utilizing, are exactly the kind…

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25 Apr
2017

Posted by
Matt Ellis

The 2 Types of Content in Sales Asset Management

The importance of storing content in one central repository is well understood by now. When content is stored in disparate systems, productivity plummets as time is spent searching for a particular piece. Both Marketing and Sales benefit from having a dedicated library for content. Marketing gains a new level of control for ensuring that the…

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18 Apr
2017

Posted by
Matt Ellis

Why Sales Team Managers Should Leverage Sales Enablement

Sales managers, more than anything, are coaches. Their job is to put their team in a position to succeed by providing them with tools, strategies, and encouragement that helps reps sell better. To do this managers need to be constantly on the search for tactics and resources that will aid them in their efforts to…

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