Blog Archives

Tag: sales enablement

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8 Sep
2017

Posted by
Matt Ellis

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to…

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31 Aug
2017

Posted by
Matt Ellis

Driving Sales and Marketing Enablement Success at Seismic Shift

This year’s edition of Seismic Shift – our annual user conference – is shaping up to be the biggest and best yet. People from all around the world are set to travel to San Diego for the conference taking place October 2nd – October 5th. Across the four days, attendees will hear from speakers, network…

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17 Aug
2017

Posted by
Matt Ellis

1 Surprising Stat About Marketing Automation Platforms

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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2 Aug
2017

Posted by
Matt Ellis

4 Challenges of Working Remotely in Sales

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the third in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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26 Jul
2017

Posted by
Matt Ellis

3 Successful Qualities of a Sales Coach

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the second in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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19 Jul
2017

Posted by
Matt Ellis

How Sales Enablement Solved a Localized Content Issue

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the first in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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31 May
2017

Posted by
Matt Ellis

A Sales Communication Strategy is Inherent to Sales Enablement Best Practices

Sales enablement is a holistic approach to improving Sales and Marketing’s alignment by effectively managing content, tracking content utilization & engagement analytics, personalizing content along every stage of the buyer’s journey, and providing both departments with the resources necessary to be as successful as possible. Many different tactics and disciplines are under the sales enablement…

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24 May
2017

Posted by
Matt Ellis

2 Success Stories from SiriusDecisions Summit 2017

There were so many sessions happening that it was physically impossible to see everything. Tough decisions had to be made left and right when hustling from room to room. Even during the sessions it was a daunting task to take in everything being said. There are probably people getting back from the conference who have…

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19 May
2017

Posted by
Matt Ellis

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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18 May
2017

Posted by
Matt Ellis

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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