Blog Archives

Tag: sales enablement

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27 Mar
2017

Posted by
Amber Mellano

5 Questions Sales Will Have About Sales Enablement

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Amber Mellano, Senior Solutions Consultant. As a Senior…

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23 Mar
2017

Posted by
Jon Freeberg

3 Ways to Create Content That Sales Loves

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Jon Freeberg, Customer Success Manager. This might be…

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26 Jan
2017

Posted by
Blake Grubbs

5 Reasons Why Marketing is Letting Sales Down

Marketing as a discipline has undergone a dramatic transformation over the past 20 years. Twenty years ago, marketers were tasked with generating brand awareness without much of a way to measure its impact or prove its value.  Ten years ago, marketing entered the Lead Gen era: marketing began leveraging content marketing and an assortment of…

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18 Jan
2017

Posted by
Chris Monaco

Sales Enablement Problems and Solutions [Infographic]

In addition to helping enterprises gauge the maturity of their sales enablement processes, one of the main reasons Seismic conducted a sales enablement grader survey last year was to glean insight into the problems and pressures sales and marketing professionals faced when they chose to ramp up their sales enablement efforts. The below infographic, based…

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10 Jan
2017

Posted by
Chris Monaco

Sales Enablement Optimization: It’s Time to Get Strategic

Despite sales enablement being a top priority for executives in the new year, sales enablement programs are still struggling to meet strategic organizational goals due to a lack of formalized processes and technologies surrounding the initiative. There’s no doubt that organizations need sales enablement, but the way it is being addressed, implemented and bolstered by…

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5 Jan
2017

Posted by
Chris Monaco

12 Must-Have KPIs of Sales Enablement

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators…

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14 Dec
2016

Posted by
Alyssa Drury

How The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 Benefits Sales Leaders

The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, Forrester’s first assessment and evaluation of the sales enablement automation (SEA) space, was released last week. The report aims to help sales enablement practitioners navigate their daily challenges and strategic goals to choose the right vendor to empower their teams. But sales enablement vendors don’t just…

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8 Dec
2016

Posted by
Alyssa Drury

You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

Sales enablement automation, digital asset management for sales, content automation, sales asset management. Whatever your preferred term for sales enablement is, there’s no doubting its importance to sales productivity and its current relevance in the B2B technology market. Earlier this week, Forrester released The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, its first assessment…

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16 Nov
2016

Posted by
Alyssa Drury

Sales Enablement: Aligning Sales Training to Corporate Objectives

This Friday, November 18, the Sales Enablement Society will be having its first national meeting in Palm Beach, Florida. The Society was created by sales enablement practitioners to elevate the role and process of enablement to a more strategic level, and over the past few months has gained considerable traction with multiple local meet-ups and…

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1 Nov
2016

Posted by
Alyssa Drury

How to Drive Incremental Revenue through Sales Enablement

What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment—a proactive function that actually enables sales to sell more, sell higher and sell faster? According…

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