Here are some notes from a panel discussion featuring Sunovion VP of Sales Christopher Gish, Mag+ CEO Gregg Hano and ScrollMotion CCO Josh Koppel.
– Koppel points out that the tablet is exactly 1,482 days old. It has become more than just a toy, and it’s now more complex than anyone could’ve imagined.
– “As more apps are available, we can pick and choose what we want the [tablet] to do,” Gish said. “Seismic has been our killer app.”
– As the tablet has grown up, it has developed a slew of opportunities for companies, especially those looking to capitalize on sales enablement. The cloud-based software that has been developed for the tablet has taken the device to a new level. No longer is it just a device you can use to read the latest eBook or check your email – it can help you meet quotas, surpass your goals and take your sales team to the next level. Furthermore, the tablet finally gives you the option to let people know what your company is all about.
– “The first opportunity to bring content to your tablet is the first opportunity to ask yourself how you want to tell your story,” said Koppel.
– That being said, it’s critical to create a strategy to make tablets work for your team. As Gish, Koppel and Hano all noted during the panel discussion, there are an abundance of apps on the market for the tablet today. The key to turning the tablet into a powerful tool is to assess your sales and marketing needs prior to investing in a new solution.
– Many companies use tablets to automate tasks, which saves their sales reps large amounts of time and allows them to get back out into the field. James Carrington, Senior Director at MyScript, noted in his presentation that tablets can reduce manual data collection in the financial services industry by up to 80 percent. Identifying daily tasks such as manual data collection – a task that could be automated – can help you determine where tablets and apps are needed at your business.
My big takeaway is that four years after tablets exploded on the market, businesses are still figuring out ways to make them productive for the end user. As Jane Boulware, VP of Win 8 Sales at Microsoft, said, “businesses don't have a data shortage– they have an information shortage. The combination of the right OS, apps and hardware unlock that information problem for end users in the field, making them more productive.”