What happens when you organize a roundtable with representatives from Bank of America, Chubb, Zurich, Wells Fargo, NASDAQ and Intel?
Bright people get on the same page to discuss industry-wide challenges and board-level topics.
C-level professionals from these companies, along with moderators Mary Beth Borgwing and Sandy Atwell of Eleven Canterbury, joined us at Bobby Van’s Grille last night for some insightful conversation about managing brand and reputational risk. Leaders from each of these organizations acknowledged the importance of sustaining their brands and reputations through the use of fresh, up-to-date business collateral.
Executives acknowledged that in today’s hyperconnected social media environment, news of a poor customer experience can travel quickly. It was also evident to everyone at the roundtable that compliance is a key issue heading into 2014, a problem Seismic’s software tackles.
“It was very apparent from last night’s gathering that Seismic is far more than just a marketing tool,” Atwell said. “It is a strategic offering that can truly make a difference in any compliance-focused environment.”
As the roundtable went on, there was also extensive talk about the importance of getting the right documents into the hands of the client-facing professionals quickly. Content alignment can ensure that a brand is always on target.
“There is such value in thought leadership roundtables, especially over dinner where people can really develop a conversation around a topic that isn’t easy to talk about,” Borgwing said.
People saw the value in Seismic’s ability to store documents in a cloud-based system securely accessible on a tablet, and also understood that the software could do even more for professionals in fields ranging from wealth management to insurance. Seismic gives individuals the updated content they need at their fingertips, shortens the compliance cycle and helps businesses provide better service to their clients.
“The dialogue at this thought leadership roundtable was dynamic,” Borgwing continued. “We had people from different walks of life talking about solutions to challenging industry problems.”
Based on the feedback from attendees, we plan to do another dinner in NYC soon. Stay tuned!