Skip to content

WHAT CAN SEISMIC DO FOR YOUR BUSINESS? FIND OUT.CALCULATE YOUR ROI

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Calculate Your ROI

      Does Seismic make sense for your business? Find out with our ROI Calculator.

      Calculate Now
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
      • Why Choose Seismic?
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo
ENABLEMENT

Why Sales Enablement Matters in the Medical Device Industry

By Seismic July 31, 2018 2 min read
Why Sales Enablement Matters in the Medical Device Industry

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement?

Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity. Medical device organizations like Elekta have seen impressive ROI, pipeline, and revenue growth from implementing a sales enablement solution. In fact, Elekta increased their sales content ROI and usage by 350% after implementing a sales enablement solution.

Having a sales enablement strategy also has a multitude of other benefits for medical device companies. I’ve highlighted a couple below:

Compliance with regulatory requirements: Compliance is top of mind for medical device companies as noncompliance costs companies huge amounts of money, puts patients at risk, and taints the brand reputation. With a sales enablement strategy medical device companies can ensure they are only distributing the most up-to-date and compliant materials. Marketing teams can control which versions of materials their sales teams are using, and sales teams don’t have to spend time trying to create their own content, which may not be compliant.

Differentiated sales conversations: Sales reps need to be trusted advisors in the medical device space. To do so they must be able to quickly access the right materials for their buyer whether it is a hospital executive, specialist, or key opinion leader. Companies that implement the right sales enablement tools are 2.2x more effective at linking sales actions to revenue.

For more information on why sales enablement matters in the medical device industry and tips on how to get started, watch our on-demand webinar! 

Share

Share on LinkedIn Tweet Me Share on Facebook Share via email

    About the authors

    Seismic

    Seismic

    Read More by Seismic

    SUBSCRIPTION

    Subscribe to our newsletter

    Thank you for subscribing

    EBOOK

    The Seismic Enablement Cloud™: Know More, Engage More, Grow More

    Read the eBook

    EXPLAINER

    The complete guide to enablement

    Read more

    EVENTS & WEBINARS

    Let's meet up!

    Join us!

    CUSTOMER STORY

    Real customers. Real growth!

    Read more

    SEISMIC ROI CALCULATOR

    Grow like the sky's the limit.

    Calculate your ROI
    Scroll Down

    If you made it this far, we must be striking a chord.

    Get a Demo
    Seismic
    • Product
    • Seismic Enablement Cloud™
    • Sales Content Management
    • Learning & Coaching
    • Buyer Engagement
    • Content Automation
    • Strategy & Planning
    • Enablement Intelligence
    • Solutions
    • Sales Enablement Teams
    • Sales Teams
    • Marketing Teams
    • Customer Service Teams
    • Why Seismic
    • Resources
    • Blog
    • Resources Center
    • Trending Topics
    • What is Sales Enablement?
    • What is AI-guided Selling?
    • What is Social Selling?
    • Social Selling Hub
    • Integrations
    • All Integrations
    • Microsoft
    • Google
    • Salesforce
    • Company
    • Contact Us
    • Careers
    • Trust Center
    ISO 27001 Certified by Schellman
    • © 2023 Seismic
    • Terms of Use
    • Privacy Policy
    • Follow us on Linkedin
    • Follow us on Instagram
    • Follow us on Twitter
    • Follow us on YouTube
    • Follow us on Facebook