In addition to helping enterprises gauge the maturity of their sales enablement processes, one of the main reasons Seismic conducted a sales enablement grader survey last year was to glean insight into the problems and pressures sales and marketing professionals faced when they chose to ramp up their sales enablement efforts.
The below infographic, based on the answers provided by more than 100 sales and marketing professionals who participated in the survey, shows some interesting trends, including:
- The number one problem that has pressured companies to improve their sales enablement is too many deals getting stuck in the sales process, with 60 percent of respondents indicating that it was a pressure.
- Fifty-three percent say they are combating sales enablement issues by improving positioning and messaging.
- Only 10 percent of respondents said their sales team is fully enabled with continuously updated and secure content.
Additional insights are as follows.