Salesforce is undoubtedly at the top of the mobile CRM world, but what happens when there’s nothing left to conquer? Some may argue that there’s still plenty of ground to be covered in this industry. However, investors aren’t so sure if this is true.
Forbes magazine reported that investors are selling their shares in the mobile CRM market because they aren’t certain that these big companies have anywhere left to go – but don’t tell that to Salesforce. Even though the CRM giant is king of the hill, the company sees plenty of potential in this realm as companies look for sales enablement solutions.
One key factor to consider is technology. CRM companies not limited to Salesforce are finding new ways to utilize up-and-coming technology to provide a better user experience. Salespeople can now do business on the go through mobile devices and applications that keep everything in sync. As technology continues to improve, it’s hard to see a lack of demand for tools such as Salesforce1.
In 2012, Salesforce had 14 percent of the global market share in the CRM industry. One thing that is changing in the CRM world is the number of options salespeople have. Salesforce continues to reign supreme, but there are several companies that are giving the business a run for its money. Competition is around every corner. Needless to say, this makes for a healthy market.
For now, investors can debate all they want about the future value of CRM solutions. The fact of the matter is that in the present, Salesforce is a guiding light for companies that want to gain new customers and maintain existing relationships. No one knows what tomorrow will bring, so why not seize the day?
