There are many CRM options on the market, and people tend to have their favorites. For many, Salesforce is at the top of the list. However, some investors believe that it’s past its prime – over the hill and heading for greener pastures. Whether or not this is true shouldn’t deter you from valuing its services.
If you’re the type of person who needs hard stats to become a believer, here are some facts about Salesforce that you might want to take into consideration.
Salesforce is in a Position to Win
Salesforce continues to be a big player in the world of CRM, especially in the Americas. In 2013, it generated $2.1 billion in the Americas, which is 37 percent higher than the year before. It’s in second place in Europe at $531 million in revenue.
Its pace indicates a 47 percent year-over-year growth in transactional volume, according to Seeking Alpha. While it may not be the top company in Europe or Asia, Salesforce is making more than enough revenue to sustain itself over time.
The Future is Now
Salesforce is in a position to improve upon its product in order to establish the foundation for a promising future – and it’s doing just that.
Instead of unleashing a slew of new products, it’s focusing on making its software the best in the business. Specifically, Salesforce is adding more customizable features for its users, and it’s winning approval.
Salesforce has strategically boosted customer loyalty by giving people what they want – CRM that they can personalize and utilize in multiple ways. For this reason alone, people can confidently invest in the company and its product now and in the future.
Whether you think Salesforce is over the hill or still in its prime, take the facts into account. In the end, it could be the most valuable CRM you’ve ever integrated into your business.
