In fast-paced industries, sales organizations need to operate like well-oiled machines. As manufacturers digitally transform, their product offerings are rapidly expanding and sales reps need to adapt quickly to meet the demands of customers.
The right tools enable sellers to become more productive and reach every buyer with the right content, at the right time. Seismic’s industry-leading sales enablement platform seamlessly integrates with Microsoft Cloud applications, including Dynamics 365 CRM, to intelligently recommend content that’s always relevant and contextual.
Seismic’s Microsoft integration helps manufacturing and high-tech companies generate success by unifying powerful relationship management with robust sales enablement features, including training and coaching, content management, personalization, social media engagement, and more.
In this post, we’ll detail how Seismic and Microsoft help companies in the manufacturing and tech industries strengthen their relationships with customers and increase business growth.
Consistent messaging during rapid growth
Digital transformation is accelerating product development in the manufacturing and high-tech industries. As businesses increase their product offerings, sales reps need the right resources and training to sell with confidence.
Combining content with sales readiness materials allows sellers to train and access relevant sales collateral in a single environment. Seismic’s Microsoft Dynamics 365 integration uses CRM data to help personalize content and training based on an opportunity. For instance, when a sales rep reviews an opportunity in Dynamics 365, the Seismic integration uses CRM data to intelligently recommend the next best content to share, along with sales training materials that detail how best to present and share relevant messaging with the client. It’s a win-win.
Providing your sellers with a single environment to access content and training resources allows sellers to become more productive, increase CRM adoption, and shorten deal cycles.
Deliver differentiated experiences for prospects and customers
Every customer and prospect has unique needs. Some buyers prefer to engage by email while others prefer Teams or LinkedIn. Sellers who understand their buyers and engage them on their terms will stand out in a crowded marketplace. Personalized and differentiated experiences go a long way.
Data captured in Microsoft Dynamics 365 can be used to ensure sales reps provide highly personalized experiences to their buyers. The Seismic integration combines insights in Dynamics 365 with intelligent content recommendations that are proven to resonate with buyers.
Increase CRM adoption
Sales is a tools-driven role. Sellers need a variety of tools to enable productivity, but they don’t want to jump between applications to do their job. Combining CRM with sales training and coaching, along with enablement, ensures that sellers have a one-stop-shop for their sales tools.
Increased CRM adoption has significant impacts on business outcomes. Organizations that use a CRM such as Dynamics 365 experience a 50% increase in productivity. The benefits of CRM adoption are visible in the bottom line, with 32% more pipeline and 65% more quota attainment by sellers.
Your sellers want to be more productive, and they want to generate more pipeline. So why wait? It’s time to level up with Seismic and Microsoft.
Microsoft and Seismic, better together
The manufacturing industry is undergoing significant changes. Production cycles are faster than ever and, with new products and more competition, sellers need to be more informed and deliver consistent messaging to buyers.
Seismic’s integration with Microsoft 365 combines the power of CRM data with sales coaching and training and enablement tools. The integration blends the data and insights with the content that sellers need to create differentiated experiences for buyers.
If you’d like to learn more about Seismic and Microsoft, visit our integration page.
