As we enter the first official week of fall, I’m reflecting back on our busiest summer yet at Seismic. Over the last few months, we’ve launched Interactive Content as part of our Summer Quarterly Release; surpassed 100 tech integrations and expanded our Partner Program; announced new key hires; opened new offices; and were named to the Forbes Cloud 100 for the second consecutive year, along with being named as a Leader in the Sales Content Solutions, Q3 2020 Report by Forrester. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.
While we love being at the top of analyst reports, I’m very pleased to add one more win to the list above, which specifically reflects our customers’ satisfaction with Seismic. We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020.
G2’s Fall Grid represents the voice of real sales enablement software users and data aggregated from publicly-available sources and social networks. Seismic’s market presence and overall customer satisfaction led to receiving the top spot, making it the seventh consecutive G2 Grid Report for Sales Enablement where Seismic has been named a leader. Earning the #1 position is an immense source of pride for us, and is proof that keeping the customer at the center of our work is being recognized.
The G2 Grid Report for Sales Enablement comes on the heels of G2’s second-annual Reach conference, where Seismic leaders were invited to speak on the role of the customer’s voice in brand storytelling and corporate narratives. Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. The panel was moderated by Seismic VP of Product Marketing Jam Khan.
The panel brought together the leaders of Seismic’s Go-to-Market teams for an in-depth conversation on using data, cross-team collaboration, and sourcing feedback from customers (including tapping into review sites like G2) to shape a brand narrative that speaks to customers. Jam summed up the importance of alignment across GTM teams to engage buyers, who are constantly bombarded with irrelevant content and lackluster brand experiences: “In order to serve our customers best, the entire organization needs to be aligned, and that’s where all the efforts go.”
To watch Seismic’s G2 Reach panel in its entirety, view here. For more information about Seismic, access the full G2 Grid® Report for Sales Enablement | Fall 2020 here, and check out all of our customer reviews on our G2 profile.