We’re thrilled to announce this year’s Seismic Shift Award winners! Now in its fourth year, the Seismic Shift Awards honor the people who champion the ideals of sales enablement and sales and marketing alignment within their organizations, the teams and programs that have upended the idea of what a sales enablement process should look like and what it can accomplish, and those that have taken the Seismic product to innovative new heights.
This year’s winners are:
People
- Taryn Reed, director of commercial enablement at Quest Diagnostics
- Steve Borsje, co-head of marketing and messaging at Brown Advisory
Programs
- Cox Automotive
- Brinker Capital
Product
- Investec
- Refinitiv – Thomson Reuters
All award winners will be presenting at this year’s Seismic Shift, the company’s fifth annual customer conference. Over the course of three days—November 7-9 at the Pendry San Diego— Seismic Shift 2018 will boast a speaker lineup of 14 customers, industry thought leaders, and Seismic executives. We’ll be sharing sales enablement tips and some fun personal facts from our Shift Award winners, both from a sales enablement perspective and a personal perspective. You can get to know them in person at Seismic Shift, where they’ll be speaking as well as receiving Shift awards.
We will be profiling some of this year’s winners on our blog, showcasing their thoughts on the current state of sales enablement, sales and marketing alignment, and a few decidedly non-sales enablement questions!
Today’s Winner: Taryn Reed, Director of Commercial Enablement at Quest Diagnostics
What is the importance of sales enablement to you/your business?
Sales Enablement at Quest Diagnostics means our Marketing and Sales organizations are aligned on the goals and needs of our customers and prospects. Aligned for Quest means that our Marketing and Sales organizations both understand the messages they need to hear at each stage of the buyer’s journey, and that both teams are sharing the right information at the right time and place to create a customer-centric experience.
What is the biggest problem for your business that Seismic has solved?
Seismic provides Quest a platform that not only supports marketing’s ability to align all assets to the buyer’s journey, but also helps our sales representatives identify which assets they should present to customers based on where they are in their selling conversations. Once integrated with MS Dynamics, Seismic will also help us identify which assets are truly helping customers make purchase decisions with Quest with journey analytics.
What is the most important thing to keep in mind as you are rolling out a sales enablement platform to your sales teams?
Buy-in, communication and training. For Quest, getting buy-in and input from our sales teams as we were building Seismic was critical as their input ensured we were creating an experience that best met their needs. Once we had buy-in frequent communication and training ensured that they knew what was coming when, and that they had the training they needed to use Seismic as soon as it was launched.
What’s your go-to karaoke song?
“I Will Survive” by Gloria Gaynor
Favorite podcast, business or non-business?
I love “My Favorite Murder.”
What movie do you quote the most?
“I’m right on top of that Rose,” from “Don’t Tell Mom the Babysitters Dead.”
