Skip to content

WHAT CAN SEISMIC DO FOR YOUR BUSINESS? FIND OUT.CALCULATE YOUR ROI

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Calculate Your ROI

      Does Seismic make sense for your business? Find out with our ROI Calculator.

      Calculate Now
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
      • Why Choose Seismic?
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo
ENABLEMENT

Social Selling Best Practices for Each Stage of the Sales Funnel

By Seismic February 18, 2015 2 min read

This is a guest post from tech writer Ivan Serrano.

The term sales funnel was coined way back in 1898, and the actual process has been in use for as long as businesses have been selling products and services. Times haven’t changed too much as the basics of the sales funnel has not deviated in the past century. However, the rise of social media has ultimately shifted the paradigm to one focused on marketing, building trust and brand loyalty. Companies have embraced social media as a way to connect personally with their audience but many still do not know how to convert their followers into paying customers.

This concept of “social selling” can be confusing to many marketers as it isn’t about selling your product, it is about building stronger relationships with buyers based on mutual empathy and a deep understanding of the problems they face. This new social sales landscape might not directly lead to sales, but nurturing these connections can improve your brand image faster than traditional advertisements. After all, in today’s landscape fewer than 25 percent of consumers actually trust ads while 92 percent trust peer recommendations. If you can increase the how many people share your updates and your page, you will definitely see your revenue skyrocket.

The infographic below will walk you through the six different steps of the funnel and the way that social media can help you nurture the sales funnel. As the social media landscape evolves, your strategy must stay up-to-date with the best methods for reaching your audience and generating revenue.

Share

Share on LinkedIn Tweet Me Share on Facebook Share via email

    About the authors

    Seismic

    Seismic

    Read More by Seismic

    SUBSCRIPTION

    Subscribe to our newsletter

    Thank you for subscribing

    EBOOK

    The Seismic Enablement Cloud™: Know More, Engage More, Grow More

    Read the eBook

    EXPLAINER

    The complete guide to enablement

    Read more

    EVENTS & WEBINARS

    Let's meet up!

    Join us!

    CUSTOMER STORY

    Real customers. Real growth!

    Read more

    SEISMIC ROI CALCULATOR

    Grow like the sky's the limit.

    Calculate your ROI
    Scroll Down

    If you made it this far, we must be striking a chord.

    Get a Demo
    Seismic
    • Product
    • Seismic Enablement Cloud™
    • Sales Content Management
    • Learning & Coaching
    • Buyer Engagement
    • Content Automation
    • Strategy & Planning
    • Enablement Intelligence
    • Solutions
    • Sales Enablement Teams
    • Sales Teams
    • Marketing Teams
    • Customer Service Teams
    • Why Seismic
    • Resources
    • Blog
    • Resources Center
    • Trending Topics
    • What is Sales Enablement?
    • What is AI-guided Selling?
    • What is Social Selling?
    • Social Selling Hub
    • Integrations
    • All Integrations
    • Microsoft
    • Google
    • Salesforce
    • Company
    • Contact Us
    • Careers
    • Trust Center
    ISO 27001 Certified by Schellman
    • © 2023 Seismic
    • Terms of Use
    • Privacy Policy
    • Follow us on Linkedin
    • Follow us on Instagram
    • Follow us on Twitter
    • Follow us on YouTube
    • Follow us on Facebook