People are always on the hunt for the latest, greatest thing, and even upgrades can be perceived as exciting. Think of the smartphone lovers who wait in long lines on the day of a release.
While you might not be ready to pitch a tent, you may still be giddy at the thought of an upgrade to Salesforce1, a popularly used CRM application. Now, Salesforce has officially announced that a large CRM upgrade is coming to the app in time for Spring 2014.
Some of the key changes to look out for when the fresh version of Salesforce1 comes out include better browser support, more search options, auto-saving of records and an enhanced user experience.
“The intuitive interface is optimized for easy navigation and data interaction on a touch screen, so you can review details, update data, and create new records with just a few taps,” Salesforce wrote in its news release. “And Salesforce1 includes many of your organization’s Salesforce customizations, which means your mobile experience is as tailored to your specific business needs as you need it to be.”
As more people look for mobile solutions to work seamlessly line up with their careers, Salesforce and other app developers need to be mindful of their target audiences. Those same people who are waiting in line and camping out for the next greatest thing are the consumers. Only a certain amount of time and care will keep customers satisfied.
Whether you’re in the business of creating apps or providing financial services, being mindful of your target audience’s needs can help you make upgrades that keep people around. They may not start pitching tents and waiting with bated breath, but they’ll be there to help you sustain your bottom line.