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Transforming sales teams in financial services (part-1)

Businesses needs to be laser-focused on the client experience and the content that drives it.
Read More: Transforming sales teams in financial services (part-1)
Forrester Wave Report

Sales Content & The Future of Sales Enablement

Forrester named Seismic a Sales Content Solutions Leader in the latest sales enablement industry report.
Read More: Sales Content & The Future of Sales Enablement

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the […]
Read More: 9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle

Seismic and Percolate: Delivering Content with Purpose

Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers […]
Read More: Seismic and Percolate: Delivering Content with Purpose

With Market Headwinds Intensifying, Here’s a Better Way to Work with Clients

In recent months, global markets have become increasingly volatile. Slowing economic growth, weakening corporate earnings, and an escalating trade war with China are among the many factors conspiring to disrupt the economy and rattle investors. And, while the US economy has been expanding since 2009 — making this the longest period of uninterrupted growth in […]
Read More: With Market Headwinds Intensifying, Here’s a Better Way to Work with Clients
People in a business meeting.

Is Your Content Aligned to How Your Clients Make Decisions?

With a tool like Seismic, sorting through all of that content, finding the right components, and pulling it all together is easy. Seismic automates the process for you so that creating custom presentations, pitchbooks, and proposals becomes quick, easy, and efficient. A process that might otherwise take hours, if not days, can suddenly be completed in seconds.
Read More: Is Your Content Aligned to How Your Clients Make Decisions?

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase […]
Read More: 5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

8 Reasons Your Sales Reps are Losing Deals

Buyers have taken control of the modern sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. Great sales managers and sales reps won’t just accept that a deal […]
Read More: 8 Reasons Your Sales Reps are Losing Deals

How Investment Managers Can Use Technology to Enable a Client-First Approach to Sales

The investment management industry faces no shortage of challenges. Client expectations are on the rise as they seek the same kinds of highly customized, consultative, and engaging experiences they’re accustomed to in virtually every other aspect of their lives. At the same time, clients are becoming increasingly more sensitive to fees. That sensitivity is putting […]
Read More: How Investment Managers Can Use Technology to Enable a Client-First Approach to Sales

How Financial Firms Use Technology to Keep Up with Compliance Changes

The SEC recently made a substantial change to its Customer Relationship Summary that largely went under the radar: the removal of the word “fiduciary” from mandated language RIAs must use to describe their standard of conduct. This is not to say that RIAs cannot use the term “fiduciary” or are unable to tell clients that […]
Read More: How Financial Firms Use Technology to Keep Up with Compliance Changes

3 Ways to Make the Modern Buyer Love You

Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision. Now, the computer firepower carried in buyers’ pockets can connect them to mountains of product information in a matter of seconds. Today’s […]
Read More: 3 Ways to Make the Modern Buyer Love You
A small group of business people gathered around a table.

Sales Enablement Doesn’t Have to be Difficult for Financial Services Firms – Here’s Why and How to Implement

Implementing a sales enablement solution doesn’t have to be hard. The key to ensuring that the process is quick and easy is working with a partner who will guide you along the way and do the heavy lifting. In addition, it is always a good idea to look for a vendor that you can grow with. The most successful firms engage with a partner that has allowed them to start small in terms of capability without limiting their growth trajectory. In doing so, you can futureproof your digital transformation by bringing on technology that will scale along with you.
Read More: Sales Enablement Doesn’t Have to be Difficult for Financial Services Firms – Here’s Why and How to Implement

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