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The future of banking: how to improve client engagement
It’s time to rethink relationship building with clients.

How to improve investment banking client relationships
Rewriting the rules of client engagement

Sales Content & The Future of Sales Enablement
Forrester named Seismic a Sales Content Solutions Leader in the latest sales enablement industry report.

Combining platforms creates efficiencies and drives sales
The union of Seismic’s sales platform with Vertical IQ’s Industry Intelligence creates an ideal tool for bankers.

The Power of Personalization and Advice in B2B Banking
Shaalin Parekh hosted a webinar in conjunction with Bobby Martin from Vertical IQ and Jim Marous from The Financial Brand. You can see the full webinar here. Over the past few years, banks have been increasingly focused on using big data, artificial intelligence, and advanced analytics to create more personalized experiences for their clients. In […]

It’s Personal: Using Industry Intelligence to Improve the Client Experience
To keep your best clients, you have to bring your A game. Here are some simple ways you can maintain and grow your existing client relationships by using industry intelligence, like you will find from Vertical IQ, to create a highly personalized client experience.

9 Tips for Connecting with Buyers and Closing Deals Faster in the Modern Sales Cycle
Today’s sales and marketing teams are operating in the age of the customer. To be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. Marketers are tasked with generating high-quality leads for the sales team. While marketing looks to improve the lead conversion process, sales looks to accelerate the […]

Seismic and Percolate: Delivering Content with Purpose
Delivering personalized, compelling content at every customer touchpoint has become essential. 85% of sales and marketers now agree that buyers will actively dismiss their marketing and sales efforts if they don’t receive tailored content. When also considering the fact that the buyer’s journey is more complex than ever before, the challenge before sellers and marketers […]

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology
Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase […]

How Your Treasury Sales Team Can Overcome the Doorway Effect
Did you know that walking through a doorway triggers the brain to forget? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch. Psychologists call this the Doorway Effect, and while it can seem […]

8 Reasons Your Sales Reps are Losing Deals
Buyers have taken control of the modern sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. Great sales managers and sales reps won’t just accept that a deal […]

Challenges with Cross-Selling in Commercial Banking and how Technology can Help
For banks, lending is getting less profitable and funding has gotten more costly. According to David O’Connell of the AITE Group, this means banks need to embrace lending as the “tip of the spear” and field new opportunities to acquire deposits. Maximizing collaboration between lenders and treasury management and “treating all products and services as […]