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Using technology to drive meaningful virtual client engagements
The current work environment has brought into sharp focus the need for adopting new digital tools.
Sales and Marketing Alignment is Critical for Virtual Selling Success
Learn how to align sales and marketing for virtual sales success.
Cautionary Tales: Why Some Companies Don’t Survive Market Shifts
Market conditions are always changing and throughout history, businesses have had to face disruption. Some were able to meet the challenge, survive, and occasionally, thrive. Others were not as fortunate. Remember Blockbuster, the company that dominated video rentals through the 1990s and early 2000s? A few years later, in 2010, Blockbuster Corporate was filing for […]
3 strategies to connect with clients virtually
Learn how advisors are nurturing the compelling experiences their clients expect.
How Percolate is Shaping the Future of Content Marketing Platforms
For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]
Achieving Sales Excellence, Remotely
There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]
It’s Personal: Using Industry Intelligence to Improve the Client Experience
To keep your best clients, you have to bring your A game. Here are some simple ways you can maintain and grow your existing client relationships by using industry intelligence, like you will find from Vertical IQ, to create a highly personalized client experience.
Bridging the Gap Between Digital Manufacturing and Digital Transformation
The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need […]
Uplevel Your Tech Stack in 2020 with Sales Enablement
Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year?
Introducing Foreshock: Stories for High-Growth Start-Ups
People and companies who have been through rapid company growth all have lessons and advice to share. Foreshock is telling those stories.
Hyper-Personalized Customer Engagement: Why Account-Based Selling?
According to The State of Enterprise Sales Enablement 2019, 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner. […]
Competition vs Collaboration – What Drives High-Performing Sales?
Competition is in our nature. We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion. Sales in particular is known for its dog-eat-dog, quota-oriented nature, which serves to basically position […]