Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates smoothly and cohesively, delivering a unified customer experience that drives business growth.  For CMOs, enablement technology plays a crucial […]

A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.  Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]

Here are 10 tips for crafting a successful strategy.

And five tips to break down barriers between sales and marketing teams

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]

If you could do your job more effectively, would you? Of course! So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. First, what is a habit? ‘Habits’ can be defined […]

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any […]

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research […]

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten […]

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand […]

I recently came across a Forbes article that discussed the misperception of marketing in Silicon Valley. The article explains that in many tech companies, any part of the company that isn’t tech-driven (marketing, HR, even operations and business development) is considered secondary. The author suggests that marketing isn’t taken seriously at these companies because the […]

Mark Roberge, the Chief Revenue Officer of the HubSpot Sales Division, recently released his book entitled “The Sales Acceleration Formula” highlighting the lessons and best practices he has learned as a sales leader throughout his career. After reading Roberge’s book, I was able to gain a heightened perspective on how premier sales teams can function […]