You'll never guess how many organization use an MAP.

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand […]

Here are 10 tips for crafting a successful strategy.

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any […]

3 lessons to prepare marketing leaders for 2021 and beyond.

I was recently reading an insightful excerpt on LinkedIn from Justin Gray, CEO of LeadMD, about the importance of marketing buyer personas. Using buyer personas to segment a group of prospects based on demographic information, geographic location, company characteristics, behavioral data, etc. is a proven method of increasing prospect engagement. The ability to personalize marketing […]

Sales and marketing aren

Welcome to the second in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t […]

Remember when your middle school English teacher would write

Is your company approaching sales and marketing the right way? There are many misconceptions about the sales-marketing relationship that may hurt the way your company operates. These two departments

Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an integrated marketing communications network that works with brands like Acura, Google, JetBlue, and Royal Caribbean, is known for creating memorable ad and marketing campaigns like Monster’s “When I Grow Up” […]

Asset management firms of all sizes are rapidly adopting automation systems for their marketing operations.