There’s more to being the perfect CIO than just investing in new technology. While it helps to stay in the loop in regards to smartphones, tablets and everything tech-related, you need to go above and beyond the call of duty in the Digital Age.
It’s simple to connect with customers with the abundance of technology available in addition to the Internet. People know this, which is why your target audience may now be more demanding. Each prospective customer is like an attractive little puppy, yelping for more. In order to fulfill their needs, you’re going to need to think outside of the box as a CIO.
What Makes You Different?
As a CIO, you’re expected to be on top of your game in terms of technology, but where else can you apply your skills?
It’s important to view yourself as an irreplaceable asset to your company, then establish yourself as a contributor to customer service. You should always be thinking about the technology and services you offer in terms of your target audience. What does your ideal customer need at the moment? Are you willing to adjust your product or service to cater to your audience’s desires?
Recognizing the Best of the Best
Recently, Michael Moaz of Gartner Research wrote a column on the upcoming 2014 CRM Excellence Awards. Since the awards kicked off more than 12 years ago, the definition of a reputable CIO has changed drastically. It’s no longer just about who can bring in the most efficient technology – it’s about who offers the best service to the end user and customer.
However, these traits don’t just apply to CIOs. Many of the CRM Excellence Award winners have these characteristics, which define true business leaders.
As you look to adapt to trends of the Digital Age, don’t forget about the customer – that adorable puppy with an insatiable appetite for treats and freebies. Adjusting accordingly can make you the new office hero and redefine your position as the CIO.