Hashtags are a powerful tool for connecting people with shared interests over social media. Imagine, then, what happens when 2,500 B2B sales and marketing leaders use the same hashtag to share industry trends, research findings (and haikus?) for four days straight. It happened this past week at the SiriusDecisions Summit in Nashville, and there was no shortage of valuable, entertaining insights posted to Twitter. Keeping up with the best tweets #SDSummit had to offer was no easy feat, but we’ve pulled some of the most motivational, intelligent and unique ones below.
In 2016 conference speakers know they have a winning slide when the audience whips out their phones to take a picture #SDSummit #phonesup
— Aaron Dun (@ajdun) May 26, 2016
Note taking is not for the faint of heart at tech conferences like the Summit. Whipping out your phone isn’t looked at as rude or inattentive, either; it’s actually a compliment!
Incase you missed it: My notes from this mornings #SDSummit foundations #ABM #CX #marketingops pic.twitter.com/pxWWONYd9H
— Rachel Macik (@RachelMacik) May 24, 2016
But if you’re going to take notes, make sure they look this awesome.
Michelin 3-star chef @MarcusCooks "No one comes to restaurants for food but for experience" just like #b2b #SDSummit https://t.co/Ei4890XAxF
— Jocelyn King (@JocelynKing1) May 24, 2016
The Summit was kicked off with a keynote speech from Marcus Samuelsson (recap here), who shared how B2B marketers can provide Michelin star-level service to their customers.
Relevant content
that fosters relationships
a heavenly match#haiku #sdsummit— Jonathan Block (@jblock) May 25, 2016
Some attendees got quite creative with their #SDSummit tweets, like this haiku about building customer relationships with content.
80% of B2B decisions drivers are based on customer experience, and yet it's often overlooked. @jenhorton @lisanakano #SDSummit
— Alex Rynne (@amrynnie) May 26, 2016
Customer centrism was a very present theme in many learning sessions offered by SiriusDecisions.
Great session @PFLcom "better alignment with sales/marketing + adding value to customers"@SeismicSoftware #SDSummit pic.twitter.com/OEozzs2ZLR
— Michelle Fischer (@mich_fisch) May 25, 2016
Seismic held a number of customer case study presentations, including PFL, who has found great success from integrating Seismic with their marketing automation and CRM solutions.
Kicking off #sdsummit in Nashville with @SeismicSoftware @JulieKnight @Zendesk pic.twitter.com/OASmWrsRcL
— Gabriele Famous (@sffamous) May 25, 2016
Seismic also hosted a fantastic dinner at Kayne Prime steakhouse with some great company!
Below are some more insightful tweets from the Summit about alignment, personalization, the Barenaked Ladies and everything in between.
In marketing automation, we are witnessing the End of Template era. Just-in-time programs are key #SDSummit
— Wendy Blanton_LBDGA (@Blanton_Wendy) May 26, 2016
High-performing orgs focus on marketing and sales alignment, positively impacting sales performance. @jneeson #SDSummit
— SiriusDecisions (@siriusdecisions) May 26, 2016
Marketing priorities are not subservient of Sales & product goals, Marketing has it own set of activities to support the Business #SDSummit
— Ricardo Aguilar (@raguilart) May 26, 2016
Who should be building sales presos? Not sales. Who should be personalizing them? Sales. @ChristinaMcKeon #SDSummit
— Peter Ostrow (@PeterOstrow) May 26, 2016
World-class sales prezos: bring business insight, leverage 3rd party validation, data and visuals. @ChristinaMcKeon #SDSummit
— Rachel Moussa (@RachelMoussa) May 25, 2016
Right on: "Selling is a team sport and an important member of the team is marketing;" without interlock we fail says @cday_uk #SDSummit
— Megan Heuer (@megheuer) May 26, 2016
Such a great show tonight with the @barenakedladies at #SDSummit #jobperks pic.twitter.com/etvppmvAPG
— Heather Foeh (@heatherfoeh) May 27, 2016
And that's a wrap on #SDSummit 2016! Thanks for having us @siriusdecisions! pic.twitter.com/3xYNxWrmUT
— Seismic (@SeismicSoftware) May 27, 2016
All in all, Seismic had a fantastic time at the SiriusDecisions Summit. Thanks to everyone who joined us in the Marketplace, on the Sproket Rocket bikes, at Kayne Prime and everywhere in between. Hope to see you next year!
