Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog
Other

Uplevel Your Tech Stack in 2020 with Sales Enablement

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year?

Jeannine Castater
Jeannine Castater
November 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your company face today.  

New year, new you, new business goals. So where do you start? Are you looking to:

  • Increase sales productivity?
  • Better manage your marketing collateral?
  • Personalize content at scale?
  • Measure the ROI of your content?

All of the above? Let’s take a deeper dive into how sales enablement addresses the above goals and how adopting and implementing a sales enablement platform can take your tech stack to the next level in the new year.

Less Searching. More Selling.

Relevant content is a seller’s best friend. Whether it’s a killer PowerPoint or concise one-pager, personalizing the buyer experience will close deals faster. Now imagine if your sales team had instant access to the most relevant materials that resonate with the audience they are addressing? Gold mine. If only there was a platform for that…

A sales enablement platform allows sellers to quickly find the most up-to-date news, training materials, and internal and external assets all while on the go. How does that work? Seismic’s intelligent platform serves up targeted content based on a seller’s user profile. Depending on what team they are on, what product they are selling, or where they are located around the globe, the right content is delivered to the seller without them spending multiple hours searching for it, ultimately allowing more time to sell.

One Source of Truth for All

Looking to run a tight ship when it comes to managing marketing collateral in the new year? Ditch the lifejackets and adopt sales enablement. With one central source of truth, the most up-to-date content is always available for sellers. Once content is uploaded into the platform, you can implement version control to ensure teams aren’t drowning in multiple copies of old material. This governance also enables the platform administrator to segment the user database, such as by distributors or field sales teams, according to their specific needs. Governance and permissioning ensures both enhanced visibility and restrictions to sensitive materials that should not be shared. Imagine smooth sailing in 2020…

Personalization at Scale

The countdown to 2020 is on. Say goodbye to “frankendeck” PowerPoints and sell sheets that have been living on your desktop since 2007. Say hello to a platform that can automate customized content by adding personalized components and messaging to an already existing, pre-approved piece of content with just a few clicks. Seismic’s Live Doc® capabilities allow sellers to instantly personalize presentations and documents in just a few short steps, allowing them to craft a personalized story that helps move deals along.

Measuring ROI with Robust Analytics

Say it ain’t so! 65% of business decision-makers agree that much of the material received from salespeople is useless- Forrester

With sales enablement = Better insights = more personalized content = higher engagement = more opportunities = $$.

Sales enablement analytics let’s your team see what content is being used, what’s being engaged with, and what’s generating your company the most revenue. And just as important, what content is not being used by the sales team and what content and messaging is not resonating with your audience. Taking the guesswork out of how your content is performing allows sales and marketing to use more of what’s working and shift to refine the content that’s holding back deals from closing. This analytical knowledge is power and the key to moving the needle in the new year.

So, are you ready to uplevel your strategy in 2020? Let’s have a conversation to see what Seismic’s industry leading sales enablement solution can do for you.

Not sure if you’re all in? No hurt feelings. Join us for a webinar hosted by CSO Insights on December 5th at 12pm ET| 9am PT to learn how to develop a formal sales enablement approach, set attainable expectations, drive implementation, and more! Register here.

  • digital transformation

Related articles

Illustration of a woman pointing to displayed analytics.

5 reasons to use sales content management software

Did you know sales reps spend 440 hours searching for content each year?
Read More: 5 reasons to use sales content management software
Illustration of a woman making notes on a laptop and looking at analytic results.

How to uncover the truth about your sales content

Understand how and when your content is used.
Read More: How to uncover the truth about your sales content
Illustration of a seated woman pointing to large chart display.ing to

How companies can drive revenue growth through smart enablement

4 tips to help navigate digital and hybrid sales cycles
Read More: How companies can drive revenue growth through smart enablement

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook