Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your company face today.
New year, new you, new business goals. So where do you start? Are you looking to:
- Increase sales productivity?
- Better manage your marketing collateral?
- Personalize content at scale?
- Measure the ROI of your content?
All of the above? Let’s take a deeper dive into how sales enablement addresses the above goals and how adopting and implementing a sales enablement platform can take your tech stack to the next level in the new year.
Less Searching. More Selling.
Relevant content is a seller’s best friend. Whether it’s a killer PowerPoint or concise one-pager, personalizing the buyer experience will close deals faster. Now imagine if your sales team had instant access to the most relevant materials that resonate with the audience they are addressing? Gold mine. If only there was a platform for that…
A sales enablement platform allows sellers to quickly find the most up-to-date news, training materials, and internal and external assets all while on the go. How does that work? Seismic’s intelligent platform serves up targeted content based on a seller’s user profile. Depending on what team they are on, what product they are selling, or where they are located around the globe, the right content is delivered to the seller without them spending multiple hours searching for it, ultimately allowing more time to sell.
One Source of Truth for All
Looking to run a tight ship when it comes to managing marketing collateral in the new year? Ditch the lifejackets and adopt sales enablement. With one central source of truth, the most up-to-date content is always available for sellers. Once content is uploaded into the platform, you can implement version control to ensure teams aren’t drowning in multiple copies of old material. This governance also enables the platform administrator to segment the user database, such as by distributors or field sales teams, according to their specific needs. Governance and permissioning ensures both enhanced visibility and restrictions to sensitive materials that should not be shared. Imagine smooth sailing in 2020…
Personalization at Scale
The countdown to 2020 is on. Say goodbye to “frankendeck” PowerPoints and sell sheets that have been living on your desktop since 2007. Say hello to a platform that can automate customized content by adding personalized components and messaging to an already existing, pre-approved piece of content with just a few clicks. Seismic’s Live Doc® capabilities allow sellers to instantly personalize presentations and documents in just a few short steps, allowing them to craft a personalized story that helps move deals along.
Measuring ROI with Robust Analytics
Say it ain’t so! 65% of business decision-makers agree that much of the material received from salespeople is useless- Forrester
With sales enablement = Better insights = more personalized content = higher engagement = more opportunities = $$.
Sales enablement analytics let’s your team see what content is being used, what’s being engaged with, and what’s generating your company the most revenue. And just as important, what content is not being used by the sales team and what content and messaging is not resonating with your audience. Taking the guesswork out of how your content is performing allows sales and marketing to use more of what’s working and shift to refine the content that’s holding back deals from closing. This analytical knowledge is power and the key to moving the needle in the new year.
So, are you ready to uplevel your strategy in 2020? Let’s have a conversation to see what Seismic’s industry leading sales enablement solution can do for you.