Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog

What LinkedIn’s New App Elevate Means for Sales and Marketing Teams

A good sales rep knows the value of LinkedIn and uses it for prospecting, connecting, networking, and finding engaging content ...

Seismic
Seismic
May 6, 2015

A good sales rep knows the value of LinkedIn and uses it for prospecting, connecting, networking, and finding engaging content to read and share. But it can be really tough and time consuming to keep up with the growing spider web of networks, groups and discussions, and social media sharing might not always seem like the most productive way to spend your time.

And anyone in marketing knows how hard it can be to get other members of the organization to actively and diligently share content on social media. No matter how many tactics you’ve tried, you know your engagement isn’t as high as it could be and you simply cannot figure out how to get others to craft or even just click posts to share from their own accounts.

Enter Elevate, LinkedIn’s new content sharing app that claims it will change the way companies engage with their networks. A strategic move by LinkedIn to compete with other social sharing apps (and other companies), Elevate seems to bridge the gap between sales and marketing when it comes to social sharing. Understanding that sales reps are competitive by nature, Elevate uses incentives to increase utilization. Elevate provides tangible benefits to sales reps by way of profile view insights and other statistics; according to the results of LinkedIn’s private pilot, for each six pieces of content that are shared by an individual, on average, that individual receives six profile views and makes two new connections. This creates a win-win for sales and marketing alike.

Marketing also reaps the benefits by way of brand recognition, increased page visits and more. LinkedIn reports that when an employee shares content, on average its employer results in six job posting views, three Company Page views, and one Company Page follower. It takes the pain out of employee engagement while still growing your company’s social presence.

Content marketers are cautiously optimistic about Elevate, understanding of its benefit but unsure of its adoptability by sales teams. It can be difficult to introduce a new tool to a large, spread-out team, especially those who may be technology-averse in the first place. But from what we know about activity-based enablement, putting engagement and sharing tools where sales reps are already working increases their adoption and usage rates. For instance, some solutions (like Seismic) are available directly within Salesforce and other CRMs, allowing sales reps to share content within an opportunity, contact or other object. Simply eliminating the need to access another tool may seem like a miniscule time saver, but the convenience really pays dividends and increases engagement overall.

The bottom line is that if LinkedIn is able to deliver the right value to sales teams and can get them to adopt Elevate, the social sharing tension between sales and marketing teams will diminish.


New Call-to-action



  • buyer engagement
  • enablement
  • social selling

Related articles

Illustration of a woman pointing to displayed analytics.

5 reasons to use sales content management software

Did you know sales reps spend 440 hours searching for content each year?
Read More: 5 reasons to use sales content management software
Illustration of a woman making notes on a laptop and looking at analytic results.

How to uncover the truth about your sales content

Understand how and when your content is used.
Read More: How to uncover the truth about your sales content
Illustration of a seated woman pointing to large chart display.ing to

How companies can drive revenue growth through smart enablement

4 tips to help navigate digital and hybrid sales cycles
Read More: How companies can drive revenue growth through smart enablement

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook